Values remain widely untapped as sources of and drivers for innovation. Our new book on Values-Based Innovation Management, published by Palgrave Macmillan takes a values based view on innovation and its management. It demonstrates the potential of values to integrate diverse stakeholders into innovation processes, to direct collaborative efforts, and to generate innovations that matter – innovations that cater to what we really care about. Historical and current case studies demonstrate how innovation in processes, products, services, business models, and even in whole organisations and networks may be driven and guided by notions of the desirable. Sustainability-orientation and social responsibility, but also values of privacy, safety, equity, or tolerance, qualify as relevant drivers and guidance for innovation within and across organisations. By reframing future scenarios, ethnographic research, and business modelling techniques, powerful methods are described to realise ideals by the means of business.