Archive for November, 2018

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A chapter in the book "Rethinking Strategic Management - Sustainable Strategizing for Positive Impact" by Henning Breuer and Florian Lüdeke-Freund points out new directions for strategic stakeholder management. This is the abstract: "Stakeholders have acquired an active and even pivotal role in strategic management decisions and collaboration formats due to ongoing substantial changes in the corporate world, impacting established management frameworks, concepts and methods. This chapter discusses some of these fundamental changes and demonstrates the impact of (missing) stakeholder engagement for the success of a strategy process. Based on the difference between interests and values a values-based reframing of the stakeholder concept and corresponding management methods is suggested and illustrated with exemplary cases. To support a values-based approach to stakeholder management, new conceptual distinctions and methodical implications are presented. Three forms of stakeholder management are proposed (defensive, integrative, overarching). Furthermore, this chapter shows how to clarify and develop stakeholder values (e.g. by means of ongoing values conversations) and exemplifies how to reframe and adapt methods of stakeholder analysis and management (e.g. as an element of values-based business modelling). A values-based approach to strategic stakeholder management ensures that the course of strategic decisions is not only determined by short-lived attitudes, interests and the best deal negotiators may get, but that it is driven by long-term objectives of diverse participants."

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At the Business School of Auckland University Henning held a New Zealand lecture on values-based innovation management. Teachers and PHD students from different faculties and from Auckland University press attended and participated in a vivid discussion. One locally relevant topic was the tension between local embeddedness of values-driven entrepreneurs in New Zealand and global venture capital firms seeking profitable exit to maximise returns on investment. Another discussion revolved around the challenge to adequately discuss the dynamics between personal and organisational values on the one hand, and intented value-add (including ecological, social and economic benefits) of an organisation on the other hand.

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