We released an updated version of the Business Innovation Kit 2017. The new version contains an updated booklet and a new set of 40 case cards to dicuss and learn from a world leader in sustainability-oriented clothing business. The case is based on the private benefit corporation Patagonia. It was created by Judith Ehmann, Leydy Johana Gutierrez, Caravajal, Kira Herrenknecht, Francesca Poletti, Teresa Röhm, in the “Business Models for Sustainable Entrepreneurship” class by Dr. Florian Lüdeke-Freund 2016/17, Master of International Business and Sustainability. We thank the authors for their inspiring contribution!