Archive for the ‘Allgemein’ Category

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The +3 magazine asked, and Henning Breuer was among the professionals answered the question how innovation succeeds within 1440 characters: "The very concept of innovation (unlike the ones of product improvement or ideation, for example) implies an extraordinary level of ambition, success, and risk. There is no simple recipe for successful innovation. However, organizations can create the necessary conditions and a culture conducive to innovation. For this, they need resources that are not absorbed by everyday business. They need methods and experience to think ambitiously into the future and to handle risks in a learner’s manner. Above all, they should know why they want to be innovative at all. A short-lived hunt for new trends and market opportunities is neither efficient nor successful. Companies need to clarify their ideas of what is desirable or what is important to customers, employees, managers and other stakeholders. These values offer a heuristic for the development of new business fields, orientation for their design and starting points for the integration of even contradictory interests. Values understood in this way help formulate visions and a mission that is worth working for. They do that especially well when it comes to shaping our future, developing new processes, products, services, business models, or designing new organizations and networks."

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A new podcast on values-based innovation in the automotive industry features Henning Breuer and Roman Meier-Andrae of PSA Groupe. They discuss the role of values to drive and direct innovation, the crucial role of customer insights and future scenarios, and their recommendations for a successful collaboration. The interview was conducted by Jara Pascual of KnowCo, a platform promoting collaborations between professors and industry executives.

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We facilitated an exploration into revenue models beyond the usual suspects in the mobility industry, looking into adjacent industries, using the revenue model cards of the Business Innovation Kit. Led by our OEM client we designed and qualified new business models for the near term roadmap of connected mobility services.

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Values-based, sustainability oriented business model innovation is at the core of a new project that we are conducting for the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and its Lab of Tomorrow. We are consolidating processes and tools to develop and assess new business models emerging from the Lab, and create materials for stakeholder communication. The project continues our successful collaboration with Dr. Florian Lüdeke-Freund, Professor for Corporate Sustainability at the ESCP Berlin.

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We started working on a future vision and roadmap for digital services of one of the largest car manufacturers in Europe. We are designing an innovation process for future connected mobility and provide market and technology research, methodological coaching and workshop facilitation. In tight collaboration with internal and external experts, we evaluate and prioritize values-based opportunities and identify potential threats and gaps in the portfolio of offerings.

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