Archive for the ‘Allgemein’ Category

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Covering trend extrapolation, explorative future scenarios, normative scenarios, and scenario transfer, our new workshop series introduces concepts and methods of corporate foresight and customer foresight.   three scenario approaches Our recent client, the customer journey team of Groupe PSA / Stellantis reports on LinkedIn: "Henning Breuer provided an actionable and highly useful training for our Customer Journey (CX) team at Groupe PSA / Stellantis on Scenario Management and Corporate Foresight including engaging exercises focussing on our service business and highly relevant reference cases from telecommunication and other industries. Thanks a lot for bringing this approach into our company. It will help us to shape our company´s future!"

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For almost two years we collaborated with the lab of tomorrow to review, improve and sum up its process in a recently published manual. The manual provides all information needed to conduct an innovation process designed to turn sustainability-oriented business opportunities in developing countries into profitable businesses. It is co-authored by Prof. Dr. Henning Breuer and Kiril Ivanov of UXBerlin, and Prof. Dr. Florian Lüdeke-Freund of the ESCP Berlin. The lab of tomorrow project is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit on behalf of the German Federal Ministry for Economic Cooperation and Development. Its manual has been developed for both project planners and project implementers. It enables stakeholders to conduct their own lab of tomorrow innovation process: it serves as a step-by-step guide on how development partners can identify promising challenges based on shared values and enable entrepreneurial actors to jointly develop SDG-oriented business models using the lab of tomorrow approach. Thus, local development challenges are matched with tailored business solutions.

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Check out our short presentation on a values-based kickbock approach (so far in German only) to promote intrapreneurship and to develop your innovation culture. In times of change, all employees are asked to act entrepreneurially with creative ideas and foresight. Promoting intrapreneurship is an ideal way to build a sustainable innovation culture. The Adobe Kickbox promotes intrapreneurship with a supporting program of activities, but needs to be aligned with the priorities of your organization and the values of those involved.

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What is behind the founders' spirit in Berlin as a hotspot for start-ups? Within the Long-Night-of Science Podcast (German) Thomas Prinzler moderates the discussion with Jonas Liepmann (Founder of Iversity), Prof. Rafaela Kunz (bbw University of Applied Sciences) and Prof. Henning Breuer (University of Applied Sciences for Media, Communication and Management). Prof. Dr. Henning Breuer in the discussion at the Long Night of Science 2020Prof. Dr. Henning Breuer in the discussion at the Long Night of Science 2020.

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We invite you to join our new Special Interest Group on LinkedIn. Following a splendid start at this year’s ISPIM Virtual Conference (here the innovator's digest) with 3 workshops, 3 panel discussions, and 7 paper sessions, we will share information about values-based and sustainable innovation such as events, publications, podcasts, and news from the business world. We are addressing practitioners, researchers, and advanced students with an interest in values, culture, and sustainable innovation. We are also addressing innovation managers and consultants looking for new ways to drive innovation, #sustainability-led innovation, and cultural change. In short, we address everyone wanting to innovate by what he or she cares about (for more see https://lnkd.in/g7ms8nJ).

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Innovating in Times of Crisis is the motto of the upcoming ISPIM Virtual Conference. We are featuring a new Special Interest Group with a dedicated track on Values-Based and Sustainable Innovation with some of the worldwide leading innovation specialists from research and advanced practice. As co-hosts of the conference we also contribute Values-Based and Sustainability-Oriented Innovation Management as focal topics. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovation approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future.   20200522_CSI_Game_Instructions_ISPIM

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Now online: The webinar on the use of remote games to foster innovation by Sune Gudiksen, Henning Breuer and Kiril Ivanov. "Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow" (William Pollard, 1828-1893). In the last few weeks, this statement has gained additional importance. The current circumstances caused by the coronavirus pandemic have not only forced numerous businesses to rapidly and effectively adopt a remote mindset, but have also confronted them with accompanying challenges for individuals and teams. How can companies ensure that innovative ideas of its stakeholders can be managed appropriately without face-to-face interaction? How can they rapidly align and constantly renew their portfolio in order to withstand economic pressure during the crisis and in the future?     The webinar gives insights into the opportunities and usage of remote games that foster innovation. It provides guidelines on how to drive innovation through remote games in times of crisis. What can you expect to take away from the webinar?

  • An understanding of the need to promote innovation even in remote situations to continue successful operation in complex and demanding markets.
  • An overview of opportunities to address this need with remote games and other initiatives in order to foster innovation throughout the remote team.
  • An introduction to the setup of the games and game elements, as well as the know-how and an exchange of experiences from our business partners.

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Scheduling systems are crucial for a satisfactory customer journey. You have to take into account the requirements of different stakeholder groups, in particular the customers organisation and contact persons, the service provider, and the organization of the provider. For a technical inspection organization, we develop an improved disposition system together with inspection engineers and customers.

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We started a new project introducing future scenarios to the Customer Journey team of a large vehicle manufacturer. In the first session we reviewed trend exploration and scenario analysis, and developed a raw scenario for future vehicle services. We will follow up with normative scenarios and scenario management and introduce a forward-looking team to managing their way of dealing with uncertain futures.

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A values-based approach to strategic stakeholder management ensures that the course of strategic decisions is not only determined by short-lived attitudes, interests and the best deal negotiators may get, but that it is driven by long-term objectives of diverse participants. Differentiating three forms of stakeholder management (defensive, integrative, overarching), we show how to clarify and develop stakeholder values and exemplifies how to adapt methods of stakeholder analysis and management.

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