Archive for the ‘Allgemein’ Category

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More than 20 years after working here as an intern, Henning was invited by his former colleague as speaker at the Lunch Talks of the Institute for Futures Research and Technology Assessment. He presented works on values-based innovation and framing of future challenges in different client projects. The common discussion then focussed on different (technological, strategic or normative) levels of cooperation with companies, the organisational dimension of sustainability management, and the useful combination of methods to create future scenarios and manage risks.

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This years CSR day of the Chamber of Commerce and Industry of Berlin (CCI Berlin) is titled "license to operate". This year the local CSR community focussed on the relation between corporate image and responsibility. Henning was invited to contribute an introductory presentation on values in innovation and reputation building. Afterwards more than a dozen participants from the audience joined Henning in a learning bowl discussion format, and discussed issues such as the role of innovation for communication and marketing instruments. Henning and Kiril thank the IHK and the Sustainable Natives for the chance to participate in this inspiring event! Image: Henning during his introductory presentation, copyright by Ines Meier Fotografie / IHK Berlin

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How to assess the economic and values-related output, outcome and impact of new business models. Following a multi-stakeholder co-creation approach we are supporting the Lab of Tomorrow to create and demonstrate a positive impact on the sustainable development goals? Standards for results measurement by DECD delivered a great starting point to think about prospective estimation where empirical measures of attributable change are still missing.

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The +3 magazine asked, and Henning Breuer was among the professionals who answered the question how innovation succeeds, within 1440 characters: "The very concept of innovation (unlike the ones of product improvement or ideation, for example) implies an extraordinary level of ambition, success, and risk. There is no simple recipe for successful innovation. However, organizations can create the necessary conditions and a culture conducive to innovation. For this, they need resources that are not absorbed by everyday business. They need methods and experience to think ambitiously into the future and to handle risks in a learner’s manner. Above all, they should know why they want to be innovative at all. A short-lived hunt for new trends and market opportunities is neither efficient nor successful. Companies need to clarify their ideas of what is desirable, and important to customers, employees, managers and other stakeholders. These values offer a heuristic for the development of new business fields, orientation for their design and starting points for the integration of even contradictory interests. Values understood in this way help formulate visions and a mission that is worth working for. They do that especially well when it comes to shaping our future, developing new processes, products, services, business models, or designing new organizations and networks."

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A new podcast on values-based innovation in the automotive industry features Henning Breuer and Roman Meier-Andrae of PSA Groupe. They discuss the role of values to drive and direct innovation, the crucial role of customer insights and future scenarios, and their recommendations for a successful collaboration. The interview was conducted by Jara Pascual of KnowCo, a platform promoting collaborations between professors and industry executives.

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We facilitated an exploration into revenue models beyond the usual suspects in the mobility industry, looking into adjacent industries, using the revenue model cards of the Business Innovation Kit. Led by our OEM client we designed and qualified new business models for the near term roadmap of connected mobility services.

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