Archive for the ‘Allgemein’ Category

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We started a new client project to review the history, values and purpose, as well as the upcoming challenges and potentials for future development of the company and its brand. Individual interviews with the group of shareholders and top executives prepare the ground for a collaborative redefinition of the core values, business model and development potentials, and to create a consolidated innovation strategy.

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At this year's NBM conference we are offering a two hours workshop. Participants learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform you generate and prioritise ideas to advance a business model in a sustainability-oriented manner. Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event. The interactive session will be followed by a Q&A session. Workshop facilitators are Florian Lüdeke-Freund, Professor for Corporate Sustainability, ESCP Business School, and Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

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Covering trend extrapolation, explorative future scenarios, normative scenarios, and scenario transfer, our new workshop series introduces concepts and methods of corporate foresight and customer foresight.   three scenario approaches Our recent client, the customer journey team of Groupe PSA / Stellantis reports on LinkedIn: "Henning Breuer provided an actionable and highly useful training for our Customer Journey (CX) team at Groupe PSA / Stellantis on Scenario Management and Corporate Foresight including engaging exercises focussing on our service business and highly relevant reference cases from telecommunication and other industries. Thanks a lot for bringing this approach into our company. It will help us to shape our company´s future!"

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For almost two years we collaborated with the lab of tomorrow to review, improve and sum up its process in a recently published manual. The manual provides all information needed to conduct an innovation process designed to turn sustainability-oriented business opportunities in developing countries into profitable businesses. It is co-authored by Prof. Dr. Henning Breuer and Kiril Ivanov of UXBerlin, and Prof. Dr. Florian Lüdeke-Freund of the ESCP Berlin. The lab of tomorrow project is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit on behalf of the German Federal Ministry for Economic Cooperation and Development. Its manual has been developed for both project planners and project implementers. It enables stakeholders to conduct their own lab of tomorrow innovation process: it serves as a step-by-step guide on how development partners can identify promising challenges based on shared values and enable entrepreneurial actors to jointly develop SDG-oriented business models using the lab of tomorrow approach. Thus, local development challenges are matched with tailored business solutions.

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What is behind the founders' spirit in Berlin as a hotspot for start-ups? Within the Long-Night-of Science Podcast (German) Thomas Prinzler moderates the discussion with Jonas Liepmann (Founder of Iversity), Prof. Rafaela Kunz (bbw University of Applied Sciences) and Prof. Henning Breuer (University of Applied Sciences for Media, Communication and Management). Prof. Dr. Henning Breuer in the discussion at the Long Night of Science 2020Prof. Dr. Henning Breuer in the discussion at the Long Night of Science 2020.

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We invite you to join our new Special Interest Group on LinkedIn. Following a splendid start at this year’s ISPIM Virtual Conference (here the innovator's digest) with 3 workshops, 3 panel discussions, and 7 paper sessions, we will share information about values-based and sustainable innovation such as events, publications, podcasts, and news from the business world. We are addressing practitioners, researchers, and advanced students with an interest in values, culture, and sustainable innovation. We are also addressing innovation managers and consultants looking for new ways to drive innovation, #sustainability-led innovation, and cultural change. In short, we address everyone wanting to innovate by what he or she cares about (for more see https://lnkd.in/g7ms8nJ).

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