Archive for the ‘Business Innovation’ Category

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The +3 magazine asked, and Henning Breuer was among the professionals answered the question how innovation succeeds within 1440 characters: "The very concept of innovation (unlike the ones of product improvement or ideation, for example) implies an extraordinary level of ambition, success, and risk. There is no simple recipe for successful innovation. However, organizations can create the necessary conditions and a culture conducive to innovation. For this, they need resources that are not absorbed by everyday business. They need methods and experience to think ambitiously into the future and to handle risks in a learner’s manner. Above all, they should know why they want to be innovative at all. A short-lived hunt for new trends and market opportunities is neither efficient nor successful. Companies need to clarify their ideas of what is desirable or what is important to customers, employees, managers and other stakeholders. These values offer a heuristic for the development of new business fields, orientation for their design and starting points for the integration of even contradictory interests. Values understood in this way help formulate visions and a mission that is worth working for. They do that especially well when it comes to shaping our future, developing new processes, products, services, business models, or designing new organizations and networks."

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We published two new journal papers dealing with sustainability-oriented business model patterns. Florian is first author of "The Sustainable Business Model Pattern Taxonomy – 45 Patterns to Support Sustainability-Oriented Business Model Innovation" (please find a short summary here). Together with him, Klaus Fichter and Irina Tiemann, Henning Breuer also published a paper on "Sustainability-Oriented Business Model Development: Principles, Criteria and Tools". See the publications for details.

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We released an updated version of the Business Innovation Kit 2017. The new version contains an updated booklet and a new set of 40 case cards to dicuss and learn from a world leader in sustainability-oriented clothing business. The case is based on the private benefit corporation Patagonia. It was created by Judith Ehmann, Leydy Johana Gutierrez, Caravajal, Kira Herrenknecht, Francesca Poletti, Teresa Röhm, in the “Business Models for Sustainable Entrepreneurship” class by Dr. Florian Lüdeke-Freund 2016/17, Master of International Business and Sustainability. We thank the authors for their inspiring contribution!

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In collaboration with the International Society for Professional Innovation Management (ISPIM) we invite you to participate in a workshop at the HMKW Berlin on Gamification in Innovation. We are expecting about 30 participants from Italy, Spain, Netherlands, Switzerland, Poland, Russia and Canada. Engaging with a group of innovation management professionals from industry and academia Henning and Adam will model values-based and sustainable business strategies and demonstrate the Business Innovation Kit in action. Here you find the slides. Workshop Impression

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The new Business Innovation Kit facilitates the collaborative elaboration of values and business models. A modular playgrounds allows for flexible use of the components that are most relevant for your individual business. 33 cards provide options how to innovate your revenue models. The latest pack of cards supports your reasoning about potential sustainability innovations. A new exercise rounds up our process to facilitate sustainability-oriented business model innovation. Having agreed upon a shared vision in the initial grounding exercise, consider which maturity level in terms of sustainable business development you aim for. Then, collecting ideas for each business model component, the new set of eight sustainability innovation driver cards provides levers how to improve your business model based on business case drivers such as costs, risks, reputation, or network creation. For instance, consider cost efficient contracting models based on using instead of buying technical infrastructure. These business case drivers can also provide anchors and selection criteria for the modeling phase and the final discussion of environmental challenges and scenarios to survive. Kits in English & Spanish and now ready for shipping at self-cost price of 59€. Business_Innovation_Kit_ UXBerlin Business_Innovation_Kit_Cards_UXBerlin

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