Our latest Webinar on Values-Based Innovation Management: Concepts, Methods and Applications (by Prof. Dr. Henning Breuer & Prof. Dr. Florian Lüdeke-Freund) is now online.
The Webinar introduces the basic concepts, exemplary methods and practical applications of values-based innovation management. We show why innovation cannot be sufficiently understood and appropriately managed without addressing different stakeholder values. We explain the heuristic, directive and integrative function of values, and demonstrate their potential to drive innovation on different management levels. Through three recent consulting projects we illustrate applied methods to work with values on different management level:
- How to apply ethnographic research on customer values to frame and conduct ideation (operative management example from the digital economy).
- How to model sustainability-oriented business based on a review of stakeholder values (strategic management example from workshops in the energy sector).
- How to trigger innovation through redefining business vision, mission and purpose based on employee values (normative management example from the cleaning service industry).
Participants are invited to contribute their own experiences and examples and to propose new challenges that might be addressed with a values-based approach.
We opened up the International Conference on New Business Models with an introductory note (here the video) and a dive-in to a key topic of present-day’s innovation and entrepreneurship discourse: How can we develop viable businesses based on what we really care about?
We respond to this hot issue by presenting the values-based approach to innovation management. Understood as notions of the desirable, values provide a powerful lever for the companies that aspire to do well while doing good. Values can spur innovation in numerous ways, in order to set ambitious visions or to establish a common ground for partnerships, or to understand customer concerns in ways that are more fundamental.
Moreover, as we are moving from a single bottom line to a triple bottom line (of planet, people and profit) to measure business performance, and on to 17 Sustainable Development Goals to strive for, we need to recur to our values in order to interpret and to prioritize these global goals into unique business goals.
In a fishbowl discussion, two industry leaders will share their experiences with, challenges from, and measures to address values in innovation management and sustainable innovation:
Roman Meier-Andrae, Divisional Head of Corporate IT & Digitalisation, Member of the Executive Board at TÜV Nord Mobility, an organisation dedicated to making the world safer.
Philipp Baumann, Head of Product at Ecosia, the search engine that plants trees, and which is managed based on six core values.
Following their input, participants from the audience will also join the discussion on „how to drive sustainability-oriented innovation based on shared values”.
"Developing Sustainable Business Models: Values-Based Business Model Innovation" is the title of the compact training course that we are offering again this year at the Center for Sustainable Business Development (CSM). Participants will learn to apply the guiding principle of sustainable development and values-based innovation to the review and development of new business models.
At Sungkyunkwan University Henning is presenting our work on business model innovation at the Department of Systems Management Engineering & Management of Technology (MOT). Looking forward to finding out more about the Korean business ecosystem where still few large corporation dominate not only the market and startups are just emerging as new players in business life.
At the Long Night of Science in Berlin we conduct an Open Business Modeling Session - "Berlin Startup" took participants through five simple steps towards a new business model on June 8th at the HMKW. About 40 spontaneuous visitors brought three different business ideas and created three business model skteches in one hour. The providers of the ideas showed themselves very enthusiastic. They were invited to and made sure to document every single new idea and relation they gathered, one we had to save some from napping the playgounds ...
Henning gave another class on
strategic user research for students of interface design in Potsdam.
This semesters focus topics: Contextual inquiries to gather user requirements,
and futures scenarios to explore design concepts for mobile learning.
Thanks to one of the students you may explore some of the
classes content here.