In this webinar in collaboration with CreativeLabs, Henning introduces the values-based innovation management framework and presents unique facilitation methods. Learn how to generate ethnographic customer insights to drive product and service innovation, how to model values-based business and how to review business policies to drive innovation. Each approach is exemplified with selected cases from UXBerlin consulting projects.

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Now online: The webinar on the use of remote games to foster innovation by Sune Gudiksen, Henning Breuer and Kiril Ivanov. "Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow" (William Pollard, 1828-1893). In the last few weeks, this statement has gained additional importance. The current circumstances caused by the coronavirus pandemic have not only forced numerous businesses to rapidly and effectively adopt a remote mindset, but have also confronted them with accompanying challenges for individuals and teams. How can companies ensure that innovative ideas of its stakeholders can be managed appropriately without face-to-face interaction? How can they rapidly align and constantly renew their portfolio in order to withstand economic pressure during the crisis and in the future?     The webinar gives insights into the opportunities and usage of remote games that foster innovation. It provides guidelines on how to drive innovation through remote games in times of crisis. What can you expect to take away from the webinar?

  • An understanding of the need to promote innovation even in remote situations to continue successful operation in complex and demanding markets.
  • An overview of opportunities to address this need with remote games and other initiatives in order to foster innovation throughout the remote team.
  • An introduction to the setup of the games and game elements, as well as the know-how and an exchange of experiences from our business partners.

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Scheduling systems are crucial for a satisfactory customer journey. You have to take into account the requirements of different stakeholder groups, in particular the customers organisation and contact persons, the service provider, and the organization of the provider. For a technical inspection organization, we develop an improved disposition system together with inspection engineers and customers.

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We started a new project introducing future scenarios to the Customer Journey team of a large vehicle manufacturer. In the first session we reviewed trend exploration and scenario analysis, and developed a raw scenario for future vehicle services. We will follow up with normative scenarios and scenario management and introduce a forward-looking team to managing their way of dealing with uncertain futures.

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We delivered an international ethnography with European Jobseekers. Our client is determined to change the careers industry with new online services. We had the chance to closely collaborate with one of their most outstanding teams exploring the job seeking journey in two European countries. Field interviews with 24 job seekers, profile writing, pattern recognition delivered strategic insights how to approach the new markets. We synthesized several relevant issues such as self-management and building up momentum, trading-off ideals against immediate benefits, projecting a big picture strategy and learning to apply different media, and need for tactical support (writing CVs, cover letters and improving interview skills). We are looking forward to continue our cooperation in the new year.

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Within a new project, we help a new client of ours to understand jobseekers' challenges and views across the whole application process (from looking for potential employers, to creating a CV and cover letter, to interviewing) in different European countries. Our client is an online business that helps people to successfully find, apply and interview for jobs. From our empirical insights, we will derive recommendations to improve the customer experience and expanding our product offering of our client.

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We have successfully completed an ethnographic research and customer journey project for TUEV NORD Mobility. Together with representatives from our client, we created 3 future state journeys, came up with 10 new concepts, 56 ideas and a lot of newly discovered or reformulated challenges for digitization and organizational development. Adding on to the promised results we also delivered two executive posters, one summing up the key insights and the other one providing an overview of the current customer journey and three future state journeys for different personas. We thank our client representatives for the excellent cooperation!

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As partner of IZT we are part of the European Horizon 2020 project 5G-Victori, providing ubiquitous super-fast, reliable connectivity and seamless service delivery. The project focussed on large scale trials of next generation of communication networks and services for advanced use cases in Transportation, Energy, Media, and Factories of the Future. We contribute sustainable business models and the values-based innovation approach to generate alternative business models for each vertical use case. Each should be aligned with the SDGs, ist impact should be measurable following the DECD (2018) standard to link SDGs and targets to impact models and indicators. For more information check the project website. There you will also learn what victori stands for: VertIcaldemos over Common large scale field Trials fOrRail, energy and media Industries.

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For one of the major German providers of technical services and testing, we review the customer journey of its most important business customers. A combination of journey mapping, ethnographic field research in car dealerships and workshops, and co-creation will provide the insights and a baseline to create the future state journey. Together we are also setting new priorities for upcoming digitization projects, marketing efforts and strategy.

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