For one of the major German providers of technical services and testing, we review the customer journey of its most important business customers. A combination of journey mapping, ethnographic field research in car dealerships and workshops, and co-creation will provide the insights and a baseline to create the future state journey. Together we are also setting new priorities for upcoming digitization projects, marketing efforts and strategy.
In cooperation with colleagues from QM-Beratung Berlin we have conducted a workshop with the leaders of the RPG group to clarify its values and strategy. "Surprising, which values we already share" and "the day helped us to strengthen our cooperation" were two of the consistently positive comments from our customers. In a next step, a reformulation of mission and vision and the modeling of the individual business units are planned.
We started a series of co-creation workshops with stakeholders of a new client from om the automotive industry. Potential customers contribute to designing an online shop based on rapid paper prototyping and card sorting exercises. Retailers are invited to participate in the co-creation of new business models that are attractive for themselves, for customers and the manufacturer. Bringing different parties together, and facilitating their interaction we co-produce a mutually valued outcome. A major result in this case will be the design concepts for an online shop suited to different target groups.
How can Building Integrated Photovoltaics (BIPV) become a mainstream building component? What are the motivating values behind such a development, and what business models should be pursued to support these values? We are working for an international group of reseachers and practitioners of the International Energy Agency in Uppsala, Sweden.
We captured directive values in European BIPV business to develop new business models for making BIPV a mainstream building component. Based on an initial collection and discussion of values 18 new business ideas have been identified. Two of these ideas were elaborated upon using the Business Innovation Kit, named Power2Consumers and Photovoltaic Catalogue. Two groups worked to sketch viable business models for each ideas and described five business models in more detail. Thanks and regards to a highly engaged group of participants!
Image: Frodeparken building with BIPV facade in Uppsala
We finished an international field study in Italy, France and Spain for a large automotive client. Gathering speech data in real driving situations, audio editing and annotating utterances from drivers our international team contributes to the development of next generation speech recognition and infotainment systems. The project adds on to valuable results from a speech recognition study in Germany we conducted earlier this year.
What matters most to drivers in the connected car? How do they go about driving, what are they missing or longing for? Within a new client project in UK and Germany we will find out.
For the European Institute of Technology EIT we are looking into recent trends regarding smart energy and smart spaces and mobility. Since October 2006 we are continuously scouting for new developments in ICT in Japan and Korea we found more than five dozen and initiated first German-Japanese contacts for research and development in telecommunication. For the Technology Radar of the Deutsche Telekom-Laboratories we delivered more than 200 topics and profiles for more than three dozen technologies like mobile multiplayer games, domestic robotics, large screen interfaces, projected displays, wireless sensor networks for disaster management, robotics or context-aware computing. Last but not least it keeps us up to date.
At the University of Applied Sciences for Media, Communication and Management we conducted a student innovation project for the German soccer club Hertha BSC Berlin. Based on customer insights students generated new ideas for sales and distribution. Hertha appreciated the support giving an excellent performance in the first game of the new season and achieving a 6:1 victory playing against Frankfurt.
We delivered three new profiles to the Technology Radar of Deutsche Telekom. Since October 2006 we are continuously scouting for new developments in ICT in
Henning continues to manage and extend a project field focussing on user-driven innovation and interactive system development at Deutsche Telekom Laboratories . Within more than three dozen projects we introduced and conducted ethnographic user research, user clinics, ideation and futures workshops, online panels, scenario process and developed new HCI and participatory research methods. Since 2008 Henning is working on an interim-management position as research and innovation director. Together with Dr. Fee Steinhoff he set up a new project field with now about 20 colleagues and scientific assistants for user-research and open innovation management. Within the project field we develop, apply, and transfer methods of user research such as ethnograpic day in the life visits, online diary research, lead user and future workshops, user clinics, and user innovation panels. Application fields include potential features of IPTV and Next Generation Mobile Networks, mobile services and social networks and future scenarios for disruptive communication technologies.
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