{"id":6222,"date":"2023-07-05T13:14:42","date_gmt":"2023-07-05T11:14:42","guid":{"rendered":"https:\/\/www.uxberlin.com\/publications-2\/"},"modified":"2026-10-07T07:51:13","modified_gmt":"2026-10-07T05:51:13","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.uxberlin.com\/de\/publications\/","title":{"rendered":"Publikationen"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In unpredictable and emerging markets, values become a competitive advantage. This case study reveals how Dubai-based Property Finder combined mission-driven leadership with rapid experimentation to achieve scalable growth without losing strategic focus.\u00a0
<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Shaaban, M. & Breuer, H. (2026). From Mission to Market: Values\u2011Based Effectuation for Resilient Growth. Proceedings of XXXVII ISPIM Innovation Conference, Granada. ISBN: 978-952-65771-2-8
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Int\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Based on an analysis of interviews with 128 managers, our study explores how specific organizational value systems\u2014particularly those emphasizing flexibility in human resources and open systems\u2014foster a sustainability-oriented culture, which in turn promotes sustainability-oriented innovation and offers competitive advantages.
<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Abril, C., Rubio-Andr\u00e9s, M., Ivanov. K. & Breuer, H. (2026). Systems of Values to Build a Sustainability-Oriented Culture for Sustainability-Oriented Innovation. International Journal of Innovation and Sustainable Development<\/em>,\u00a020<\/em>(1), 1-26.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Creativity\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0Gamification provides a promising approach to address organisational challenges. Building on a systematic and integrative review of the literature and existing games, we present a classification of 36 gamification design patterns. We illustrate the practical relevance of the design patterns through an action research approach to develop a game with a large telecommunication company.\u00a0
<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Breuer, H. & Ivanov. K. (2025). Gamification design patterns to address values-based and sustainability-oriented innovation challenges. Creativity and Innovation Management vol. 34, no. 3, DOI:10.1111\/caim.70024.<\/span><\/a><\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sustainable\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Through ethnographic research and literature review, this paper investigates how entrepreneurs cope with barriers and challenges to introducing sustainability-oriented innovation in the Polish market. Findings indicate the integration of the company’s values with external stakeholders as an essential challenge. Substantial efforts and a values-oriented communication strategy are required to convince investors in particular about the long-term benefits of sustainable solutions.\u00a0
<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u015aliwi\u0144ska, I., Be\u0144ko, P., Breuer, H., Ciesielska, M., Ivanov, K., Kasz, J., Matras-Posto\u0142ek, K. (2025). The Challenge of Introducing Sustainability-Oriented Innovation. An Ethnographic Study. Sustainable Development, Wiley (https:\/\/doi.org\/10.1002\/sd.3332).
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"International\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ethnographic insights reveal tensions and gaps between espoused values of corporate sustainability and everyday practices with regard to: (1) innovation culture, (2) vertical and (3) horizontal integration, (4) external interfaces, (5) practices and methods and (6) personal alignment. These tensions and gaps must be addressed to turn sustainable innovation strategy into practice and to promote a sustainable innovation culture.\u00a0
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Breuer, H. & Ivanov, K. (2024). Cultural Tensions and Values-Action Gaps in Sustainability-Oriented Innovation: An Ethnographic Inquiry<\/a>. Int. Journal of Innovation Management, Vol. 28, No. 01n02 (2024) 2450005 (Author Copy<\/a>).
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Corporate\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Based on literature review and expert interviews the study identifies 21 barriers and 28 good practices for managing values in sustainability-oriented innovation. A conceptual model explains how to facilitate sustainability-oriented innovation.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ivanov, K. (2024). Values-based barriers and good practices in sustainability-oriented innovation management. Corporate Social Responsibility and Environmental Management (https:\/\/doi.org\/10.1002\/csr.3016).
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/span>The article introduces the \u201cSustainable Business Model Design\u201d (SBMD) framework and its application as a tool for problem-solving and idea generation. It sheds light on the creativity-enhancing efficacy of SBMD patterns, and helps business designers to utilize SBMD for innovation and ESG strategy.<\/p>


<\/span><\/p>

\u00a0<\/span><\/p>

L\u00fcdeke-Freund, F., Massa, L. & Breuer, H. (2024), Sustainable Business Model Design<\/a>, Journal of Business Models, Vol. 12, No. 1, pp. 115-132.
<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Telecommunications\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

<\/span>We introduce a structured framework for Key Value Indicators (KVIs) in ICT research and development. It comprises five steps, starting from the use case-related identification of values to the assessment of value outcomes. An analysis of ICT-enabled smart cities illustrates the application of the framework.<\/p>


<\/span><\/p>

Wikstr\u00f6m, G., Bledow, N., Matinmikko-Blue, M., Breuer, H., Costa, C., Darzanos, G., Gavras, A., Hossfeld, T., Mesogiti, I., Petersen, K., Porambage, P., Stoica, R., Wunderer, S. (2024). Key value indicators: A framework for values-driven next generation ICT solutions<\/a>. Telecommunications Policy, Vol. 48, Issue 6, July 2024, 102778.
<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Entrpreneurship\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Gamification has developed into a methodology of its own to drive innovation and to foster values-based innovation cultures within organisations. We explore this new field through literature review and interviews with innovation managers. We synthesise knowledge, formulate management guidelines, and reveal the potential for the gamification of values-based innovation and organisational culture development.<\/span><\/p>


<\/span><\/p>

Breuer, H., Ivanov, K., Abril, C. (2023). Management guidelines to address cultural challenges and facilitate values-based innovation through gamification<\/a>. Int. J. Entrepreneurship and Innovation Management, Vol. 27, Nos. 3\/4, pp.208\u2013236. (author copy<\/a>).
<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Strategic foresight, sustainability management and innovation management, each have an important role to play in solving the grand challenges of our times. However, we are missing an integrated approach in theory and business practice. Based on a series of expert interviews and recent literature, we distinguish between exploratory, strategic and normative scenarios and take first steps towards an integrated sustainability foresight.<\/span><\/p>


<\/span><\/p>

Breuer, H. (2023). Sustainability Foresight<\/a> \u2013 Practices and Methods for Future-Oriented Innovation Management. Proceedings of ISPIM Innovation Conference 2023, Ljubljana (16 pages + slides<\/a>).
<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Beyond\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tEver tried to find a clear path through an ever-growing complexity of technological ecosystems, multilateral stakeholder relations, and multidimensional value creation? Here is our approach to model sustainable business ecosystems for 5G and beyond 5G ecosystems. A wide range of authors and organisations from contributed.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHallingby, H.-K., Bledow, N., Darzanos, G., Frizzell, R., Breuer, H., Gavras, A., Mesogiti, I., & Rokkas, T. (2023). 5G and Beyond 5G Ecosystem Business Modelling.<\/a> White paper by the 6G Smart Networks and Services Industry Association. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"International\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIntroducing our IJIM Special Issue on Managing Values for Innovation, this editorial article shows to what extent values are an inevitable moment of innovation-related activities. We illustrate their practicality to promote rather than handicap innovation and clarify their potential to change. The explanatory power of a values-based approach, its generative potential and its emancipatory impact motivate further research and development.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H., L\u00fcdeke-Freund, F. & Bessant, J. (2022). Managing Values for Innovation<\/a>. Editorial paper to the IJIM Special Issue on Managing Values for Innovation, (2022) 2201001 (31 pages). \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gamification\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This book introduces an exciting, still nascent superpower<\/strong>: Using, repurposing and creating games that will help to solve the great societal and organisational challenges, games that actually drive innovation, engage stakeholders and facilitate experimentation. The book features 36 gamification design patterns and a rich collection of customizable games and materials for training and teaching.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Breuer, H., Bessant, J. & Gudiksen, S. (2022). Gamification for Innovator and Entrepreneurs. Using Games to Drive Innovation and Facilitate Learning<\/a>. London: deGruyter
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

In this issue of ServiceToday, editor Michael Braun talks with Henning Breuer about the connection between value orientation and sustainable value creation, entrepreneurial innovations and the role of customer. Find out more how to translate <\/b>an understanding of their values into multi-dimensional value creation<\/b>.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Breuer, H. (2022). Values-based business models for sustainable value creation.<\/a> [Wertebasierte Gesch\u00e4ftsmodelle zur nachhaltigen Wertsch\u00f6pfung]. In: ServiceToday 4\/22, pp. 44-46.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHow can we ensure that new products and services are aligned with what different stakeholders value in the medium and long term? This short article for Service Today Magazine links values-based innovation management with sustainable business model design. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H. (2022). Values-based innovation using design patterns for sustainable business model design.<\/a> [Wertebasiert mit Gestaltungsmustern zur Gesch\u00e4ftsmodellinnovation]. In: ServiceToday 3\/22, pp. 44-46.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tAdvanced values work is required to manage innovation and strategy. New methods help to mainstream efficient elicitation and elaboration of values and insights to drive innovation and facilitate strategic management. Rapid inquiry of stakeholder values engages respondents in interactive exercises and staged activities. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H. (2022). Eliciting stakeholder values for strategic and values-based innovation management. In: The Proceedings of XXXIII ISPIM Conference: Copenhagen.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Creativity\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tGamification might help firms overcome inertia in open innovation implementation following an organizational change perspective. Based on a systematic literature review, this research shows how organizations can take advantage of the new opportunities in gamification to manage the challenges of implementing an open innovation process.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tGimenez-Fernandez, E., Abril, C., Breuer, H., Gudiksen, S. (2021). Gamification approaches for open innovation implementation: A conceptual framework. Creativity and Innovation Management<\/a>, Vol. 30, Issue 3, Sept. 2021, pp. 455-474.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ispim\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA values-based innovation approach creates resilience in the pursuit of ambitious visions and sustainable development goals. The paper introduces the European IMPACT project on building values-based innovation cultures and introduces a maturity model for values-based innovation. Results include a comprehensive overview of barriers, good practices, methods and cases based on an integrative literature analysis.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H., Ivanov, K., Abril, C., Dijk, S., Monti, A., Rappaccini, M., & Kasz, J. (2021). Building Values-based Innovation Cultures for Sustainable Business Impact<\/a>. Proceedings of ISPIM Innovation Conference 2021, Berlin, pp. 1-31. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTeaching letter to learn about the values-based view on innovation and its management, including various control questions, exercises, and illustrative cases. Practical applications are revealed through the description of methods such as ethnography, values-based business modeling, future scenario management or gamification to address cultural challenges.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H. & Ivanov, K. (2021). Values-based Innovation Management. Innovationsmanagement in Unternehmen. Schriften der MBA Fernstudieng\u00e4nge der Hochschule Kaiserslautern Nr. 69. Mainz: Ministry of Education, Science and Continuing Education. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ispim\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWe draw from a literature analysis, 59 expert interviews and game design experiences within the GAMIFY Erasmus+ project to specify 36 reusable design patterns. These primarily address reoccurring challenges of developing innovation culture and provide a resource for education and professional development. A game development blueprint helps students to create their own gamified formats.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIvanov, K. & Breuer, H. (2021). Design Patterns to Teach and Learn About Gamification for Innovation<\/a>. Proceedings of ISPIM Innovation, Berlin, pp. 1-22. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"lab\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe manual of the lab of tomorrow<\/em> project<\/a> (implemented by Deutsche Gesellschaft f\u00fcr Internationale Zusammenarbeit on behalf of the German Federal Ministry for Economic Cooperation and Development<\/a>) provides all information needed to conduct an innovation process designed to turn sustainability-oriented business opportunities in developing countries into profitable businesses. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBrand, D., Breuer, H., L\u00fcdeke-Freund, F., Ivanov, K. & Heinrich-Fernandes, M. (2020). lab of tomorrow manual for sustainable business co-creation<\/a>. Federal Ministry for Economic Cooperation and Development. \n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tGamification is one particularly well-suited approach to address culture-related challenges to innovation and to facilitate values-based innovation, but an overview of existing formats and proven methods, as well as design and implementation guidelines, are missing. We explore innovation challenges in European companies and present a state-of-the-art overview of the literature on gamification for innovation and its potentials and pitfalls for fostering innovation-supportive cultures and values-based innovation. \nBreuer, H. & Ivanov, K. (2020). Gamification to address cultural challenges and to facilitate values-based innovation<\/a>. In: Proceedings of ISPIM Virtual Innovation Conference 2020.\nAnother conference paper on intrapreneurship: Kruszelnicki, J. & Breuer, H. (2020). Challenges, lessons, and methods for developing values-based intrapreneurial culture. In: Proceedings of ISPIM Virtual Innovation Conference 2020. \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Rethinking\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA values-based approach to strategic stakeholder management ensures that the course of strategic decisions is not only determined by short-lived attitudes, interests and the best deal negotiators may get, but that it is driven by long-term objectives of diverse participants. Differentiating three forms of stakeholder management (defensive, integrative, overarching), we show how to clarify and develop stakeholder values and exemplifies how to adapt methods of stakeholder analysis and management.\nBreuer, H. & L\u00fcdeke-Freund, F. (2019). Values-Based Stakeholder Management \u2013 Concepts and Methods<\/a>. In: Wunder, T. (Ed.): Rethinking Strategic Management. Competing Through a Sustainability Mindset. Berlin: Springer.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe Knowledge Alliance project named GAMIFY applies a design pattern approach to collect, consolidate and advance existing knowledge and organisational capabilities in games and gamification to support innovation and entrepreneurship. This paper lines out the scope and research design for the project, and exemplifies the design pattern approach with four gamified facilitation formats.\nBreuer, H., Gudiksen, S., Abril, C. & Lehmann, C. (2019). Gamification and Games as Facilitation Methods for Innovation and Entrepreneurship.<\/a> In Bitran, I., Conn, S. et al. Proceedings of XXX ISPIM Innovation Conference 2019 in Florence.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Journal\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSynthezising findings from theory and available tools, we define guiding principles (sustainability-orientation, extended value creation, systemic thinking and stakeholder integration) and process-related criteria (reframing business model components, context-sensitive, collaborative modelling, managing impacts and outcomes) for developing sustainability-oriented business models.\nBreuer, H., Fichter, K., L\u00fcdeke-Freund, F., Tiemann, I. (2018). Sustainability-Oriented Business Model Development: Principles, Criteria and Tools<\/a>. International Journal of Entrepreneurial Venturing<\/a>. Special Issue „Creating Solutions with Sustainable Entrepreneurship“, 10(2):256-286 \u00b7 June 2018.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sustainable\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFollowing the notion of patterns as problem-solution combinations, we developed, tested, and applied a new multi-method approach centred on an expert review process that combines literature review, Delphi survey, and physical card sorting to identify and validate the currently existing SBM patterns. Ten international experts classified 45 sustainable business model patterns, and assigned these patterns to 11 groups. Read this paper in brief.<\/a>\n\nL\u00fcdeke-Freund, F., Carroux, S., Joyce, A., Massa, L., Breuer, H. (2018). The Sustainable Business Model Pattern Taxonomy \u2013 45 Patterns to Support Sustainability-Oriented Business Model Innovation<\/a>. Sustainable Production and Consumption, vol. 15, pp. 145-162. (https:\/\/doi.org\/10.1016\/j.spc.2018.06.004.)\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Academy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tL\u00fcdeke-Freund, F.; Carroux, S.; Joyce, A.; Massa, L. & Breuer, H. (2018): Developing a Sustainable Business Model Pattern Language<\/a>, Academy of Management Proceedings Vol. 2018, No. 1. https:\/\/doi.org\/10.5465\/AMBPP.2018.14771abstract.\n\nL\u00fcdeke-Freund, F.; Carroux, S.; Joyce, A.; Massa, L. & Breuer, H. (2018): Developing a Sustainable Business Model Pattern Language \u2013 45 Patterns to Support Sustainability-Oriented Business Model Innovation, GRONEN Research Conference 2018, Almeria, Spain.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIn collaboration with the Lab of Tomorrow (LoT)<\/a> by GIZ we show how values-base innovation management is used to facilitate business model innovation that contributes to the Sustainable Development Goals. We provide a classification scheme for business model innovation in development cooperation which includes dimensions such as type of innovation, business model readiness, scaling potential and business model patterns, and review leassons learned from the LoT.\n\nBreuer, H. & L\u00fcdeke-Freund, F. & Brick, C. (2018). Business Model Innovation in the Era of Sustainable Development Goals<\/a>. In: The Proceedings of XXIX ISPIM Conference, Stockholm, pp. 1-27.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Sustainable\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This book provides state-of-the-art insights on sustainable value creation. Our chapter introduces the Business Innovation Kit to model values-based business. We discuss how to work with values in the context of business development, and show different application fields for opportunitiy seeking organizations. We distinguish between five maturity levels and eight business case drivers for sustainability-oriented innovation.<\/p>

Breuer, H. & L\u00fcdeke-Freund, F. (2018). Values-Based Business Model Innovation: A Toolkit. <\/a>In: Moratis, L., Melissen, F. & Idowu, S.O. (Eds.). Sustainable Business Models, pp. 395-416. Springer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTools are not neutral means for unaffected purposes. When designing the new, they prompt whether fundamental ideas and assumptions are reflected from the outset, or whether they remain hidden, so that innovation projects cannot exploit their potential. How can tools not only support creativity, but also reflexivity and help to provide orientation?\n\nBreuer, H. (2018). Werkzeuge der Kreativit\u00e4t, Reflexivit\u00e4t und Orientierung im Innovationsprozess<\/a>. In: Daimler und Benz Stiftung (Ed.). Tools revisited \u2013 Rationalit\u00e4t und Kreativit\u00e4t durch Management-Tools? 16. Innovationsforum der Daimler und Benz Stiftung, Berlin<\/a>, pp. 12-19.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CSR\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTwo articles in the German compendium on CSR and business models<\/a>cover the values-based business modelling tools and techniques, and analyse the Indian company Aravind Eyecare as an outstanding case of values-based innovation.\n\nBreuer, H. & L\u00fcdeke-Freund, F. (2017). Wertebasierte Gesch\u00e4ftsmodellierung \u2013 Ein Werkzeugkasten f\u00fcr nachhaltigkeitsorientierte Gr\u00fcnder und Innovatoren<\/a>, pp. 409-431\nGerkens, I., L\u00fcdeke-Freund, F. & Breuer, H. (2017). Wertebasierte Gesch\u00e4ftsmodellinnovation am Beispiel Aravind Eye Care Systems<\/a>, pp. 183-204. In: Bungard, P. & Ren\u00e9 Schmidpeter, R. (Hrsg.). CSR und Gesch\u00e4ftsmodelle. Berlin: Springer.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe case of the Tata Nano allows elaborating upon potentials and risks of values-based innovation through a longitudinal analysis of three stages of the innovation process. Lessons learned emphasize the need to actively manage stakeholder values and to make every business model component fit to the other, to the market and to the purpose of the whole endeavour.\n
\nBreuer, H. & Upadrasta, V. (2017). Values-Based Product Innovation \u2013 The Case of Tata Nano.<\/a> In: In Proceedings XXVIII ISPIM Conference, Vienna, pp. 1-18.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"New\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThis new line of research consolidates knowledge about business model patterns that have the potential to support solutions to ecological and social problems, such as greener products, new mobility systems, or social enterprises. This resulting pattern taxonomy can be used to support sustainable business model innovation and sustainability innovation.\n
\nL\u00fcdeke-Freund, F., Carroux, S., Joyce, A., Massa, L. & Breuer, H. (2017). A Sustainable Business Model Pattern Language. 45 Patterns to Support Sustainability-Oriented Business Model Innovation.<\/a> 2nd New Business Models Conference, Graz, Austria.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IJIM\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tInnovation management falls short in solving urgent societal problems, if it neglects the power of networks and the values of their constituent actors. We present a theoretical framework and facilitation methods for values-based network and business model innovation. Both have been applied in an exemplary workshop on regional energy networks in Germany.\nBreuer, H. & L\u00fcdeke-Freund, F. (2017). Values-Based Network and Business Model Innovation<\/a>. International Journal of Innovation Management, Vol. 21, No. 3<\/a>, Art. 1750028 (35 pages).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Ispim\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tThe values-based view on innovation applies values as a source, lever, and orientation mark for innovation activities. Notions of the desirable are taken from the periphery to the core of organisational value creation and renewal. Cases of Aravind Eye Care System and the retail company Otto Group illustrate and advance the discussion and show implications.
\nBreuer, H. & L\u00fcdeke-Freund, F. (2015). Values-Based Innovation Framework – Innovating by What We Care About.<\/a> In: Proceedings of XXVI ISPIM Innovation Conference. Shaping the Frontiers of Innovation Management. Budapest, Hungary.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"ISPIM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tValue innovation builds on the introduction of new normative orientations into an existing business ecosystem. New kinds of networks collaborate to pursure shared values. Business model innovation can be applied beyond single firms, i.e. on the value network level, to find systemic solutions to \u201cwicked\u201d problems.
\nBreuer, H. & L\u00fcdeke-Freund, F. (2014). Normative Innovation for Sustainable Business Models in Value Networks.<\/a> in: Huizingh, K.; Conn, S.; Torkkeli, M. & Bitran, I. (Eds.): The Proceedings of XXV ISPIM Innovation Conference<\/a> – Innovation for Sustainable Economy and Society. Dublin, Ireland. Download the Conference Paper on Normative Innovation<\/a> and the Presentation at ISPIM 2014<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"International\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tCorporate venturing is a real adventure: High-risk loving crews leave their comfort zone and enter an open-ended journey, exploring and exploiting potentials for uncharted business. Very few survive as not only adverse winds and unforeseen icebergs abound, but also intellectual property pirates and copycat carriers populate even blue oceans … Providing coaching we accompanied ten of these real world pioneers mastering their challenges.\n
\nBreuer, H. (2013). Lean Venturing. Learning to Create New Business through Exploration, Elaboration, Evaluation, Experimentation and Evolution. International Journal of Innovation Management. Vol. 17, No. 5 (June 2013, 22 pages)<\/a>. Imperial College Press.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"IAFOR\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tValue innovation that creatively combines ethnographic methods with strategic industry analysis. By focusing on unmet and emerging needs ethnographic research identifies learner values, needs and challenges but does not determine solutions. Blue-ocean strategy tools can identify new opportunities that alter existing offerings but give weak guidance on what will be most relevant to users.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H., Schwarz, H., Feller, K. & Matsumoto, M. (2014). Value Innovation in Learner-Centered Design. How to Develop Relevant Digital Learning Tools. IAFOR Journal of Education, Vol.2, Issue 1<\/a>, pp. 16-39. Japan.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tRadical innovation may root its basic ideas in user values of unforeseen futures. The chapter describes and reinterprets the concept of user-centered radical innovation and how it is applied within the open innovation approach of Telekom Innovation Laboratories\u2014the corporate research and innovation centre of Deutsche Telekom.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSteinhoff, F. & Breuer, H. (2013). User-centered radical innovation at Telekom Innovation Laboratories \u2013 tools & methods to generate new propositions for mobile payment. In: Pfeffermann, N., Minshall, N. & Mortara, L. (Eds.) Strategy and Communication for Innovation (2nd edition)<\/a>. Springer.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tFocused user-centered soft innovation (FUSION) combines user-centered innovation with radical steps beyond the funnel in order to sustainably enrich established business with minimal effort. Stepping back into the past, ahead into potential futures, and integrating radical perspectives provide shortcuts for insight. A project case dealing with the optimization of entertainment offerings demonstrates the application of the framework.\n
\nBreuer, H., Wolze, Z. & Umbach, L. (2013). User-Centered Soft Innovation in Established Business Fields. In: A. Marcus (Ed.): DUXU\/HCII 2013, Part IV, Lecture Notes in Computer Science (LNCS) 8015, pp. 3-12. Springer, Heidelberg.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tInsights on student learning (behavior, needs and wants, challenges and obstacles) show how to support and how to set directions for the development of innovative tools and services. Advanced corporate venturing tools and methods invent, instantiate and prove new business opportunities. Research-based learning is required not only on behalf of students but on behalf of entrepreneurs in the higher education market as well.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H. & Erkel, G. ( 2013). How to Drive Innovation in the Higher Education Market \/ Aus der F\u00fclle des Alltags zur schlanken Innovation: Wie man lernend Innovation auf dem Bildungsmarkt gestaltet. In: Keuper, F., Hamidian, K., Verwaayen, E., Kalinowski, T., Kraijo, C. (Hrsg.) Digitalisierung und Innovation, 395-413. Steinbeis Center of Strategic Management.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Evolution\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tImagination and communication are critical factors for innovation but also potential bottlenecks. Insufficient information and persistence in mindsets regarding future developments can lead to fundamental threats. Still, innovation communication and scenario planning facilitate future-attentive thinking.\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Pfeffermann, N. & Breuer, H. (2013). Scenario-based Learning: Enabler for Future-attentive Thinking and Effective Communication for Innovation. Chapter 5, in: Brem, A. & Viardot, E. (Ed.). Evolution of Innovation Management. Trends in an International Context. <\/a>pp. 95-115. Palgrave Macmillan.
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Title\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Service design claims to build a better future through exceptional services that improve people\u2019s lives. Ironically though, most of the currently employed user research methods deliver only insights valid for the past \u2013 or the present, at best. Visit the user world of the future to understand their needs and desires.
\u00a0

Leihener, J. & Breuer, H. (2013). A Time Machine for Service Design.<\/a> In: Cultural Change by Service Design, Touchpoint Vol.4, No.3. published by Service Design Network<\/a>.
\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H., Wogatzky, M., Sauermann, J. & Steinhoff, F. (2013). Gemeinsam die Welt von Morgen Gestalten \u2013 Das Innovationsforum der Telekom Innovation Laboratories. In: Marktforschung in der digitalisierten Welt. Marktforschung.de Jahrbuch 2012, pp. 55-62. <\/em>\n\nIdentification, access to and recruitment of qualified participants are critical resources for open innovation. The unique potential of\na demand-oriented local innovation panel includes flexible recruitment for diverse purposes across all phases of innovation, highly targeted sampling and setup of sub-panels for live events and online studies, high quality of contributions, comparative benchmark and operational efficiency..\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Peer reviewed conference and journal papers <\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"pyramid\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Lean Venturing<\/strong>
Corporate venturing is a real adventure that teams may only master gradually through research and learning. Proceeding through iterative specification and validation of business models, a Five E Framework is organized by learning goals on five levels of maturity, and backed up with scaffolding tools and methods. It shows how to explore, elaborate upon, evaluate, experiment with and evolve assumptions.
Corporate venturing is a real adventure that teams may only master gradually through research and learning. Proceeding through iterative specification and validation of business models, a Five E Framework is organized by learning goals on five levels of maturity, and backed up with scaffolding tools and methods. It shows how to explore, elaborate upon, evaluate, experiment with and evolve assumptions.
Breuer, H. & Mahdjour, S. (2012). Lean Venturing: Entrepreneurial Learning to Model and Grow New Business. 5th ISPIM Innovation Symposium \u2013 Stimulating Innovation: Challenges for Management, Science & Technology. Seoul, Korea.\u00a0<\/em>Best paper award of Nokia-Siemens Network at ISPIM symposium 2012.\u00a0Download the paper<\/a> and the presentation.<\/p>

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Value\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tValue Innovation<\/strong>
Value innovation that creatively combines ethnographic methods with strategic industry analysis. By focusing on unmet and emerging needs ethnographic research identifies learner values, needs and challenges but does not determine solutions. Blue-ocean strategy tools can identify new opportunities that alter existing offerings but give weak guidance on what will be most relevant to users.\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tBreuer, H., Schwarz, H., Feller, K. & Matsumoto, M. (2012). Value Innovation in Learner-Centered Design. How to Develop Relevant Digital Learning Tools. ACE Asian Conference on Education Proceedings, pp. 1283-1294. Osaka, Japan.<\/em>\n