{"id":6291,"date":"2023-07-05T13:15:53","date_gmt":"2023-07-05T11:15:53","guid":{"rendered":"https:\/\/www.uxberlin.com\/corporate-venturing-2\/"},"modified":"2026-10-07T07:47:29","modified_gmt":"2026-10-07T05:47:29","slug":"innovation","status":"publish","type":"page","link":"https:\/\/www.uxberlin.com\/de\/innovation\/","title":{"rendered":"Innovationsmanagement"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6291\" class=\"elementor elementor-6291\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d32b8a elementor-section-height-min-height inner-banner elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"35d32b8a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4aa7ea55\" data-id=\"4aa7ea55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd9e378 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd9e378\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-21466a96\" data-id=\"21466a96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5912440d elementor-widget elementor-widget-text-editor\" data-id=\"5912440d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Wie lassen &#8211; auch mit Hilfe von generativer KI &#8211; sich Produkte, Dienstleistungen und Gesch\u00e4ftsmodelle entwickeln, die wirtschaftlichen, \u00f6kologischen und sozialen Mehrwert schaffen?<\/strong> Professionelles Innovationsmanagement (in \u00dcbereinstimmung mit der ISO 56000-Normenfamilie) kombiniert systematisch bew\u00e4hrte Praktiken, Methoden und Muster f\u00fcr die Gestaltung nachhaltiger Gesch\u00e4ftsmodelle, um Chancen zu identifizieren, Unsicherheiten zu verringern und neue Quellen f\u00fcr nachhaltigen Wert und Wachstum zu erschlie\u00dfen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-246f58fb elementor-widget elementor-widget-image\" data-id=\"246f58fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"232\" src=\"https:\/\/www.uxberlin.com\/wp-content\/uploads\/2023\/07\/CorporateVenture_Offering.png\" class=\"attachment-large size-large wp-image-6292\" alt=\"\" srcset=\"https:\/\/www.uxberlin.com\/wp-content\/uploads\/2023\/07\/CorporateVenture_Offering.png 980w, https:\/\/www.uxberlin.com\/wp-content\/uploads\/2023\/07\/CorporateVenture_Offering-300x93.png 300w, https:\/\/www.uxberlin.com\/wp-content\/uploads\/2023\/07\/CorporateVenture_Offering-768x237.png 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" style=\"width:100%;height:30.92%;max-width:980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-660a4bc7 elementor-widget elementor-widget-text-editor\" data-id=\"660a4bc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Produktinnovation und neue Dienstleistungen mit Hilfe von KI<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4797eb elementor-widget elementor-widget-text-editor\" data-id=\"e4797eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir begleiten Sie durch den gesamten, von KI unterst\u00fctzen Innovationsprozess \u2013 von der Zukunftsforschung und der Identifizierung von Chancen \u00fcber die Ideenfindung, Auswahl, Prototypenentwicklung und Bewertung bis hin zur Skalierung von Produkten und Dienstleistungen, die relevante Bed\u00fcrfnisse erf\u00fcllen und nachhaltigen Wert schaffen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfdee47 elementor-widget elementor-widget-text-editor\" data-id=\"dfdee47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Gestaltung neuer Gesch\u00e4ftsmodelle<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e267a24 elementor-widget elementor-widget-text-editor\" data-id=\"6e267a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p><p>Innovation im Bereich der Gesch\u00e4ftsmodelle beginnt oft mit einer \u00dcberpr\u00fcfung der Werte, strategischen Ausrichtung und sich abzeichnender Marktchancen. Bew\u00e4hrte Gestaltungsmuster und systematisches Experimentieren erm\u00f6glichen es Unternehmen, technologische, gesellschaftliche und \u00f6kologische Herausforderungen in tragf\u00e4hige neue Gesch\u00e4ftsm\u00f6glichkeiten umzuwandeln.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da1c375 elementor-widget elementor-widget-text-editor\" data-id=\"6da1c375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Innovationskultur<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a45337 elementor-widget elementor-widget-text-editor\" data-id=\"13a45337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unternehmen f\u00f6rdern nachhaltige Innovation, indem sie gemeinsame Werte in konkrete Ma\u00dfnahmen, F\u00e4higkeiten und Arbeitsweisen \u00fcbersetzen. <a href=\"https:\/\/www.uxberlin.com\/de\/sustainable-innovation-cultures\/\">68 in der Praxis bew\u00e4hrte Praktiken und Methoden helfen ihnen dabei.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a05af6 elementor-widget elementor-widget-text-editor\" data-id=\"14a05af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Innovation in \u00d6kosystemen<\/strong><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47208bed elementor-widget elementor-widget-text-editor\" data-id=\"47208bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wir helfen Unternehmen, verteilte Ressourcen, F\u00e4higkeiten und Entscheidungsprozesse intelligent mit anderen Akteuren zu verkn\u00fcpfen. Gemeinsame Schnittstellen, Anreize und Steuerungsmechanismen erm\u00f6glichen es unabh\u00e4ngigen Partnern, gemeinsam nachhaltigen Wert zu schaffen und zu realisieren. <a href=\"https:\/\/www.uxberlin.com\/de\/sustainable-6g-from-connectivity-to-impact\/\">Entwicklungen in IT und Telekommunikation<\/a> beschleunigen den Trend zur Bildung unternehmerischer \u00d6kosysteme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-19f72d6b\" data-id=\"19f72d6b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40255043 elementor-widget elementor-widget-text-editor\" data-id=\"40255043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Referenzprojekte<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a83987e elementor-widget elementor-widget-text-editor\" data-id=\"2a83987e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr einen <strong>technischen \u00dcberwachungsverein<\/strong> haben wir zur Konzeption von (u.a. sprachbasierten) Endger\u00e4ten und neuen Dienstleistungen beigetragen. Experteninterviews, Analyse von Zukunftstrends und Feldstudien in Werkst\u00e4tten mehrer Workshops und eine Ausstellung waren Teil einer Projektserie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e775481 elementor-widget elementor-widget-text-editor\" data-id=\"e775481\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mit Hilfe von Nutzerstudien, Feldforschung beim Fahren in mehreren Europ\u00e4ischen L\u00e4ndern und interaktiven Workshops f\u00fcr einen der gr\u00f6\u00dften <strong>Automobilkonzerne<\/strong> weltweit haben wir zur Entwicklung neuer System der Information und Unterhaltung in Fahrzeugen beigetragen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13af942 elementor-widget elementor-widget-text-editor\" data-id=\"13af942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr die <strong>Deutsche Telekom<\/strong> haben wir eine Abteilung zur Nutzergetriebenen Innovation mit aufgebaut und mit Duzenden Projekten ma\u00dfgeblich zur Entwicklung neuer Produkte und Dienstleitstungen f\u00fcr Endkunden mitgewirkt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2a3d78 elementor-widget elementor-widget-text-editor\" data-id=\"1e2a3d78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"shortcode-unorderedlist quadrat\"><p><strong>Weiterf\u00fchrende Publikationen<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a6d0198 elementor-widget elementor-widget-text-editor\" data-id=\"4a6d0198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"shortcode-unorderedlist quadrat\">\n<ul>\n \t<li><a href=\"http:\/\/www.uxberlin.com\/wp-content\/uploads\/2012\/12\/12_Breuer_Lean_Venturing.pdf\">Lean Venturing &amp; Entrepreneurial Learning<\/a><\/li>\n \t<li><a href=\"http:\/\/www.uxberlin.com\/wp-content\/uploads\/2012\/12\/2012_Business_Modeling1.pdf\">User-Driven Business Models<\/a><\/li>\n \t<li><a title=\"Dr. Henning Breuer, Class on User and Futures Research in Potsdam\" href=\"http:\/\/incom.org\/projekt\/1632\/\" target=\"_blank\" rel=\"noopener noreferrer\">User &amp; Futures Research Potsdam<\/a><\/li>\n<\/ul>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a14d9c elementor-widget elementor-widget-text-editor\" data-id=\"3a14d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img decoding=\"async\" class=\"wp-image-10128 size-medium aligncenter\" src=\"https:\/\/www.uxberlin.com\/wp-content\/uploads\/2026\/09\/Sustainable_Business_Model_Design_2026-203x300.jpg\" alt=\"Cover of the Stanford University Press book Sustainable Business Model Design, published 2026\" width=\"203\" height=\"300\" srcset=\"https:\/\/www.uxberlin.com\/wp-content\/uploads\/2026\/09\/Sustainable_Business_Model_Design_2026-203x300.jpg 203w, https:\/\/www.uxberlin.com\/wp-content\/uploads\/2026\/09\/Sustainable_Business_Model_Design_2026.jpg 368w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/p><p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.sup.org\/books\/business\/sustainable-business-model-design\">Nachhaltige Gesch\u00e4ftsmodellgestaltung<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wie lassen &#8211; auch mit Hilfe von generativer KI &#8211; sich Produkte, Dienstleistungen und Gesch\u00e4ftsmodelle entwickeln, die wirtschaftlichen, \u00f6kologischen und sozialen Mehrwert schaffen? Professionelles Innovationsmanagement (in \u00dcbereinstimmung mit der ISO 56000-Normenfamilie) kombiniert systematisch bew\u00e4hrte Praktiken, Methoden und Muster f\u00fcr die Gestaltung nachhaltiger Gesch\u00e4ftsmodelle, um Chancen zu identifizieren, Unsicherheiten zu verringern und neue Quellen f\u00fcr nachhaltigen&hellip; <a class=\"more-link\" href=\"https:\/\/www.uxberlin.com\/de\/innovation\/\"><span class=\"screen-reader-text\">Innovationsmanagement<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-6291","page","type-page","status-publish","hentry","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation Management and New Business Models | UXBerlin<\/title>\n<meta name=\"description\" content=\"Explore innovation management, sustainable business models, products, services, and new ways to create lasting business value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/innovation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Management and New Business Models | UXBerlin\" \/>\n<meta property=\"og:description\" content=\"Explore innovation management, sustainable business models, products, services, and new ways to create lasting business value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxberlin.com\/innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"UXBerlin - 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