{"id":9159,"date":"2024-12-30T20:10:44","date_gmt":"2024-12-30T18:10:44","guid":{"rendered":"https:\/\/www.uxberlin.com\/?page_id=9159"},"modified":"2026-10-07T08:03:45","modified_gmt":"2026-10-07T06:03:45","slug":"sustainable-innovation-cultures","status":"publish","type":"page","link":"https:\/\/www.uxberlin.com\/de\/sustainable-innovation-cultures\/","title":{"rendered":"Nachhaltige Innovationskulturen"},"content":{"rendered":"\t\t
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The first comprehensive work on\u00a0Sustainable Innovation Cultures \u2013 68 practices and methods for gaining competitive edge and impact<\/a>.
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How can organizations turn sustainability strategies into innovation? How can they gain a competitive edge while contributing to sustainable and regenerative development? Where is the best place to make a beginning? Henning Breuer, Kiril Ivanov and European co-authors present 68 proven practices and methods for innovation, sustainability or human resource managers to achieve sustainability transformation.<\/p>

It takes a village to raise a child, and it takes a whole culture to achieve sustainable innovation in a repeatable and reliable manner. Culture enables sustainability-related values to be translated into environmentally, socially and economically valuable outcomes. By aligning sustainability literacy with appropriate practices and mediating artefacts (including those of artificial intelligence), virtuous circles of targeted output, valuable outcomes and desired impacts can be created. There are three stages of activity crucial if an organization is to grow a sustainable innovation culture\u2014namely conceiving, co-creating, and cultivating. First understand and specify the organization\u2019s values, tensions and values-action gaps, then co-create targeted interventions, and finally cultivate sustainable innovation practices and methods.\u00a0<\/span><\/p>

This framework and its practices and methods are based on a comprehensive literature review, expert interviews and ethnographic field studies in transformational companies across Europe with a global presence. Case studies and examples illustrate each of the 32 practices and 36 methods described in the book. The companion site offers extensive training, educational media and materials such as card sets, videos, podcasts and slide decks for practitioners and educators. Academic syllabi as well as certified educational materials and university modules are available on an open access basis.<\/span><\/p>

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The poster features an overview of all 68 practices and methods at one glance.<\/p>

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Endorsements from highly esteemed colleagues:<\/span><\/strong><\/p>

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\u201cA must-read for executives who want to lead cultural transformation and make innovation truly sustainable\u201d (Martin Curley<\/strong>, Professor of Innovation at\u00a0Maynooth University, formerly Intel VP and Global Director of IT Innovation).<\/span><\/p>

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\u201cCulture eats strategy for breakfast,\u201d said Peter Drucker. OK, but what does that mean for the sustainability\u00a0 world? Sustainable Innovation Cultures<\/em> is a timely, hands-on guide to culture change\u2014spotlighting proven methods to help business leaders compete across the triple bottom line of economic, social and environmental value\u201d (John Elkington<\/strong>, co-founder of Environmental Data Services (ENDS), SustainAbility and Volans, and author of 21 books, including Tickling Sharks: How We Sold Business on Sustainability).<\/span><\/p>

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\u201cA practical, inspiring, and indispensable guide that puts culture where it belongs: at the center of sustainable innovation. It shows exactly how to build and sustain a thriving culture. A remarkable achievement.\u201d (Robert Edward Freeman<\/strong>, Professor of Business Administration at the Darden School of the University of Virginia).<\/span><\/p>

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\u201cThis book makes a compelling case that innovation is not a matter of technology alone, but of the cultures we build around it; cultures that hold ecological, social, and economic responsibility together.\u00a0Sustainable Innovation Cultures<\/em>\u00a0is an inspiring call to treat innovation as a human practice, woven into the shared narratives and everyday life of organizations\u201d (Christian Madsbjerg<\/strong>, co-founder of ReD Associates and Human Activity Research Laboratory).<\/p>

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\u201cMindset shifts and new methods are not enough. We need to build an innovation culture with collaborative practices and actionable methods that turn the values at its\u00a0heart into lasting impact.\u00a0This book provides an excellent road map for doing so\u201d (John Bessant<\/strong>, Emeritus Professor from the University of Exeter and Principal Research Fellow at Made4Impact).<\/p>

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\u201cA compelling call to recognize and activate innovation culture as a driver of sustainable development“ (Stefan Schaltegger<\/strong>, founder and head of the Centre for Sustainability Management and professor of Sustainability Management at Leuphana University L\u00fcneburg).<\/p>

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Download the (open access) book<\/a><\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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68 Practices & Methods Cards<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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