{"id":1980,"date":"2012-03-10T15:15:28","date_gmt":"2012-03-10T13:15:28","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=1980"},"modified":"2016-12-20T20:13:15","modified_gmt":"2016-12-20T18:13:15","slug":"user-driven-business-modelling","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/user-driven-business-modelling\/","title":{"rendered":"User-Driven Business Modelling"},"content":{"rendered":"<p>Our new workstream on business modeling is going public. Think about the value proposition, customer segments and touchpoints of your business; model revenue and costs, and configure core capabilities, partnering networks. Our approach (developed with <a href=\"http:\/\/www.laboratories.telekom.com\/\">Telekom Innovation Laboratories<\/a>) starts with structured ideation and benchmark studies and reaches from storytelling and prototypes to detailed business process models. The paper was presented at the IADIS conference on eSociety 2012.<br \/>\n&nbsp;<\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Our new workstream on business modeling is going public. Think about the value proposition, customer segments and touchpoints of your business; model revenue and costs, and configure core capabilities, partnering networks. Our approach (developed with Telekom Innovation Laboratories) starts with structured ideation and benchmark studies and reaches from storytelling and prototypes to detailed business process&hellip; <a class=\"more-link\" href=\"https:\/\/www.uxberlin.com\/de\/user-driven-business-modelling\/\"><span class=\"screen-reader-text\">User-Driven Business Modelling<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","hentry","category-business-innovation","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-Driven Business Modelling - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/user-driven-business-modelling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-Driven Business Modelling - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"Our new workstream on business modeling is going public. Think about the value proposition, customer segments and touchpoints of your business; model revenue and costs, and configure core capabilities, partnering networks. Our approach (developed with Telekom Innovation Laboratories) starts with structured ideation and benchmark studies and reaches from storytelling and prototypes to detailed business process&hellip; User-Driven Business Modelling weiterlesen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxberlin.com\/user-driven-business-modelling\/\" \/>\n<meta property=\"og:site_name\" content=\"UXBerlin - Innovation Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-10T13:15:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-20T18:13:15+00:00\" \/>\n<meta name=\"author\" content=\"Dr. Henning Breuer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Henning Breuer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/\"},\"author\":{\"name\":\"Dr. Henning Breuer\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\"},\"headline\":\"User-Driven Business Modelling\",\"datePublished\":\"2012-03-10T13:15:28+00:00\",\"dateModified\":\"2016-12-20T18:13:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/\"},\"wordCount\":137,\"articleSection\":[\"Business Innovation\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/\",\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/\",\"name\":\"User-Driven Business Modelling - UXBerlin - Innovation Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#website\"},\"datePublished\":\"2012-03-10T13:15:28+00:00\",\"dateModified\":\"2016-12-20T18:13:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/user-driven-business-modelling\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxberlin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User-Driven Business Modelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#website\",\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/\",\"name\":\"UXBerlin - Innovation Consulting\",\"description\":\"UXBerlin - Innovation Consulting, news, offerings and publications from the Berlin business consultancy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxberlin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\",\"name\":\"Dr. Henning Breuer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"caption\":\"Dr. Henning Breuer\"},\"sameAs\":[\"http:\\\/\\\/www.uxberlin.com\"],\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/de\\\/author\\\/henning\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User-Driven Business Modelling - UXBerlin - Innovation Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxberlin.com\/user-driven-business-modelling\/","og_locale":"de_DE","og_type":"article","og_title":"User-Driven Business Modelling - UXBerlin - Innovation Consulting","og_description":"Our new workstream on business modeling is going public. 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