{"id":3235,"date":"2015-07-24T19:13:16","date_gmt":"2015-07-24T17:13:16","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=3235"},"modified":"2015-08-29T01:14:20","modified_gmt":"2015-08-28T23:14:20","slug":"ethnography","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/ethnography\/","title":{"rendered":"Ethnographie in Europa"},"content":{"rendered":"<p>Im Rahmen einer internationalen, ethnographischen Studie f\u00fcr einen der  weltweit gr\u00f6\u00dften Automobilhersteller erkunden wir Gestaltungsanforderungen und Marketingans\u00e4tze f\u00fcr mobile Information, Navigation und Unterhaltung. Ethnographische Feldforschung in drei Europ\u00e4ischen L\u00e4ndern erschlie\u00dft neue Perspektiven auf  Kundenw\u00fcnsche, Probleme und Handlungsstrategien. Im Rahmen der Konzeptentwicklung werden dann grundlegende Gestaltungsanforderungen, relevante Zusatzfunktionen und \u00fcbergreifende Marketingans\u00e4tze definiert.  <\/p>","protected":false},"excerpt":{"rendered":"<p>Im Rahmen einer internationalen, ethnographischen Studie f\u00fcr einen der weltweit gr\u00f6\u00dften Automobilhersteller erkunden wir Gestaltungsanforderungen und Marketingans\u00e4tze f\u00fcr mobile Information, Navigation und Unterhaltung. Ethnographische Feldforschung in drei Europ\u00e4ischen L\u00e4ndern erschlie\u00dft neue Perspektiven auf Kundenw\u00fcnsche, Probleme und Handlungsstrategien. Im Rahmen der Konzeptentwicklung werden dann grundlegende Gestaltungsanforderungen, relevante Zusatzfunktionen und \u00fcbergreifende Marketingans\u00e4tze definiert.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3235","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International EthnographyEthnographie in Europa  - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/ethnography\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International EthnographyEthnographie in Europa  - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"Im Rahmen einer internationalen, ethnographischen Studie f\u00fcr einen der weltweit gr\u00f6\u00dften Automobilhersteller erkunden wir Gestaltungsanforderungen und Marketingans\u00e4tze f\u00fcr mobile Information, Navigation und Unterhaltung. Ethnographische Feldforschung in drei Europ\u00e4ischen L\u00e4ndern erschlie\u00dft neue Perspektiven auf Kundenw\u00fcnsche, Probleme und Handlungsstrategien. Im Rahmen der Konzeptentwicklung werden dann grundlegende Gestaltungsanforderungen, relevante Zusatzfunktionen und \u00fcbergreifende Marketingans\u00e4tze definiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uxberlin.com\/ethnography\/\" \/>\n<meta property=\"og:site_name\" content=\"UXBerlin - Innovation Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-24T17:13:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-28T23:14:20+00:00\" \/>\n<meta name=\"author\" content=\"Dr. Henning Breuer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dr. Henning Breuer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/\"},\"author\":{\"name\":\"Dr. Henning Breuer\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\"},\"headline\":\"Ethnographie in Europa\",\"datePublished\":\"2015-07-24T17:13:16+00:00\",\"dateModified\":\"2015-08-28T23:14:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/\"},\"wordCount\":137,\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/\",\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/\",\"name\":\"International EthnographyEthnographie in Europa - UXBerlin - Innovation Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#website\"},\"datePublished\":\"2015-07-24T17:13:16+00:00\",\"dateModified\":\"2015-08-28T23:14:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/ethnography\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.uxberlin.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"International Ethnography\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#website\",\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/\",\"name\":\"UXBerlin - Innovation Consulting\",\"description\":\"UXBerlin - Innovation Consulting, news, offerings and publications from the Berlin business consultancy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uxberlin.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uxberlin.com\\\/#\\\/schema\\\/person\\\/8fd18550bc404ac29e381b263b528882\",\"name\":\"Dr. Henning Breuer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g\",\"caption\":\"Dr. Henning Breuer\"},\"sameAs\":[\"http:\\\/\\\/www.uxberlin.com\"],\"url\":\"https:\\\/\\\/www.uxberlin.com\\\/de\\\/author\\\/henning\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"International EthnographyEthnographie in Europa  - UXBerlin - Innovation Consulting","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uxberlin.com\/ethnography\/","og_locale":"de_DE","og_type":"article","og_title":"International EthnographyEthnographie in Europa  - UXBerlin - Innovation Consulting","og_description":"Im Rahmen einer internationalen, ethnographischen Studie f\u00fcr einen der weltweit gr\u00f6\u00dften Automobilhersteller erkunden wir Gestaltungsanforderungen und Marketingans\u00e4tze f\u00fcr mobile Information, Navigation und Unterhaltung. Ethnographische Feldforschung in drei Europ\u00e4ischen L\u00e4ndern erschlie\u00dft neue Perspektiven auf Kundenw\u00fcnsche, Probleme und Handlungsstrategien. Im Rahmen der Konzeptentwicklung werden dann grundlegende Gestaltungsanforderungen, relevante Zusatzfunktionen und \u00fcbergreifende Marketingans\u00e4tze definiert.","og_url":"https:\/\/www.uxberlin.com\/ethnography\/","og_site_name":"UXBerlin - Innovation Consulting","article_published_time":"2015-07-24T17:13:16+00:00","article_modified_time":"2015-08-28T23:14:20+00:00","author":"Dr. Henning Breuer","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"Dr. Henning Breuer","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uxberlin.com\/ethnography\/#article","isPartOf":{"@id":"https:\/\/www.uxberlin.com\/ethnography\/"},"author":{"name":"Dr. Henning Breuer","@id":"https:\/\/www.uxberlin.com\/#\/schema\/person\/8fd18550bc404ac29e381b263b528882"},"headline":"Ethnographie in Europa","datePublished":"2015-07-24T17:13:16+00:00","dateModified":"2015-08-28T23:14:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uxberlin.com\/ethnography\/"},"wordCount":137,"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.uxberlin.com\/ethnography\/","url":"https:\/\/www.uxberlin.com\/ethnography\/","name":"International EthnographyEthnographie in Europa - UXBerlin - Innovation Consulting","isPartOf":{"@id":"https:\/\/www.uxberlin.com\/#website"},"datePublished":"2015-07-24T17:13:16+00:00","dateModified":"2015-08-28T23:14:20+00:00","author":{"@id":"https:\/\/www.uxberlin.com\/#\/schema\/person\/8fd18550bc404ac29e381b263b528882"},"breadcrumb":{"@id":"https:\/\/www.uxberlin.com\/ethnography\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uxberlin.com\/ethnography\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.uxberlin.com\/ethnography\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.uxberlin.com\/"},{"@type":"ListItem","position":2,"name":"International Ethnography"}]},{"@type":"WebSite","@id":"https:\/\/www.uxberlin.com\/#website","url":"https:\/\/www.uxberlin.com\/","name":"UXBerlin - Innovation Consulting","description":"UXBerlin - Innovation Consulting, news, offerings and publications from the Berlin business consultancy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uxberlin.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Person","@id":"https:\/\/www.uxberlin.com\/#\/schema\/person\/8fd18550bc404ac29e381b263b528882","name":"Dr. Henning Breuer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394773426fafa4dd5a0d75b46799790611aefb0448e39e90f58beced981602c9?s=96&d=mm&r=g","caption":"Dr. Henning Breuer"},"sameAs":["http:\/\/www.uxberlin.com"],"url":"https:\/\/www.uxberlin.com\/de\/author\/henning\/"}]}},"_links":{"self":[{"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/posts\/3235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/comments?post=3235"}],"version-history":[{"count":11,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/posts\/3235\/revisions"}],"predecessor-version":[{"id":3310,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/posts\/3235\/revisions\/3310"}],"wp:attachment":[{"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/media?parent=3235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/categories?post=3235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uxberlin.com\/de\/wp-json\/wp\/v2\/tags?post=3235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}