{"id":3333,"date":"2015-12-21T08:00:57","date_gmt":"2015-12-21T06:00:57","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=3333"},"modified":"2016-01-05T13:43:35","modified_gmt":"2016-01-05T11:43:35","slug":"ethnograph-in-the-cloud","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/ethnograph-in-the-cloud\/","title":{"rendered":"Ethnographie in der Cloud"},"content":{"rendered":"<p>Strategische Marktforschung f\u00fcr unseren j\u00fcngsten Kunden <a href=\"https:\/\/www.dropbox.com\" title=\"Dropbox\" target=\"_blank\">Dropbox<\/a>, den f\u00fchrenden Anbieter von Cloudspeicher und -Diensten, f\u00fchrt uns zu unterschiedlichsten Arbeitspl\u00e4tzen in kleinen und mittleren Unternehmen. Mit Hilfe von Beobachtungen und Befragungen untersuchen wir Arbeitsroutinen, Nutzerbed\u00fcrfnisse und Anforderungen an Speicherl\u00f6sungen und Kooperation unterst\u00fctzende Werkzeuge. Welche Erfahrungen machen Kunden auf ihrer Customer Journey? Wie genau kommen dabei Werteorientierungen im Hinblick auf Datensicherheit und der Schutz der Privatssp\u00e4hre zum Tragen? Ausgehend von Antworten auf diese Fragen werden Marketing und Produktgestaltung neu auf die W\u00fcnsche der Kunden zugeschnitten.   <\/p>","protected":false},"excerpt":{"rendered":"<p>Strategische Marktforschung f\u00fcr unseren j\u00fcngsten Kunden Dropbox, den f\u00fchrenden Anbieter von Cloudspeicher und -Diensten, f\u00fchrt uns zu unterschiedlichsten Arbeitspl\u00e4tzen in kleinen und mittleren Unternehmen. Mit Hilfe von Beobachtungen und Befragungen untersuchen wir Arbeitsroutinen, Nutzerbed\u00fcrfnisse und Anforderungen an Speicherl\u00f6sungen und Kooperation unterst\u00fctzende Werkzeuge. Welche Erfahrungen machen Kunden auf ihrer Customer Journey? Wie genau kommen dabei Werteorientierungen&hellip; <a class=\"more-link\" href=\"https:\/\/www.uxberlin.com\/de\/ethnograph-in-the-cloud\/\"><span class=\"screen-reader-text\">Ethnographie in der Cloud<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3333","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethnography in the CloudEthnographie in der Cloud - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/ethnograph-in-the-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethnography in the CloudEthnographie in der Cloud - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"Strategische Marktforschung f\u00fcr unseren j\u00fcngsten Kunden Dropbox, den f\u00fchrenden Anbieter von Cloudspeicher und -Diensten, f\u00fchrt uns zu unterschiedlichsten Arbeitspl\u00e4tzen in kleinen und mittleren Unternehmen. Mit Hilfe von Beobachtungen und Befragungen untersuchen wir Arbeitsroutinen, Nutzerbed\u00fcrfnisse und Anforderungen an Speicherl\u00f6sungen und Kooperation unterst\u00fctzende Werkzeuge. Welche Erfahrungen machen Kunden auf ihrer Customer Journey? 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