{"id":3364,"date":"2015-12-07T06:00:26","date_gmt":"2015-12-07T04:00:26","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=3364"},"modified":"2023-08-28T15:12:29","modified_gmt":"2023-08-28T13:12:29","slug":"modelling-the-customer-journey","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/modelling-the-customer-journey\/","title":{"rendered":"Modellierung der Customer Journey"},"content":{"rendered":"

Die j\u00fcngste Erweiterung des Business Innovation Kit<\/a> hilft Innovatoren und Entrepreneuren, die Reise ihrer Kunden und Anspruchsgruppen zu modellieren. Neun Karten (bislang nur auf Englisch verf\u00fcgbar) helfen, sieben Kontaktpunkte und die gesamte Customer Journey zu verstehen und neu zu gestalten: Die Sieben Kontaktpunkte:
\n <\/p>\n

I. Become aware
\nII. Inform
\nIII. Acquire \/ Buy
\nIV. Start Up
\nV. Use
\nVI. Modify
\nVII. Dispose \/ Renew
\n <\/p>\n

How do customers and \/ or stakeholders proceed from one to the next? How should the journey look and feel like? Which motives, requirements or fears need to be addressed?
\n <\/p>\n

First, select one of the relevant customer or stakeholder groups
\nand take an imaginary walk through their journey. That means
\ntheir overall experience with your company, its products and
\nservices. Alternatively start collecting ideas for each touchpoint.
\nThen select a stakeholder group and draw its journey line from one
\ntouchpoint idea to the next. Enrich your ideas with photographs
\nand original quotes from customer feedback or internal staff.
\n <\/p>\n

\"Touchpoint_Cards_IV_Modify_UXBerlin\"<\/a>Example Card: Modify<\/p>","protected":false},"excerpt":{"rendered":"

Die j\u00fcngste Erweiterung des Business Innovation Kit hilft Innovatoren und Entrepreneuren, die Reise ihrer Kunden und Anspruchsgruppen zu modellieren. Neun Karten (bislang nur auf Englisch verf\u00fcgbar) helfen, sieben Kontaktpunkte und die gesamte Customer Journey zu verstehen und neu zu gestalten: Die Sieben Kontaktpunkte:   I. Become aware II. Inform III. Acquire \/ Buy IV. Start… Modellierung der Customer Journey<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[],"class_list":["post-3364","post","type-post","status-publish","format-standard","hentry","category-business-innovationkit","entry"],"yoast_head":"\nModellierung der Customer Journey - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/modelling-the-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Modelling the Customer Journey[:de]Modellierung der Customer Journey[:] - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"Die j\u00fcngste Erweiterung des Business Innovation Kit hilft Innovatoren und Entrepreneuren, die Reise ihrer Kunden und Anspruchsgruppen zu modellieren. Neun Karten (bislang nur auf Englisch verf\u00fcgbar) helfen, sieben Kontaktpunkte und die gesamte Customer Journey zu verstehen und neu zu gestalten: Die Sieben Kontaktpunkte:   I. Become aware II. Inform III. Acquire \/ Buy IV. 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