{"id":4419,"date":"2017-12-08T00:35:02","date_gmt":"2017-12-07T22:35:02","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=4419"},"modified":"2017-12-28T02:45:42","modified_gmt":"2017-12-28T00:45:42","slug":"win-win-modelling","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/win-win-modelling\/","title":{"rendered":"Win-Win Modelle"},"content":{"rendered":"

F\u00fcr eine neue entstehende Online-Gesch\u00e4ftseinheit eines Automobilherstellers haben wir neue Gesch\u00e4ftsmodelle entworfen, von denen nicht nur unsere Kunden, sondern auch Kunden von Kunden und Gesch\u00e4ftspartner (z.B. Autoh\u00e4user) profitieren. Ausgangspunkt waren Personas der Gesch\u00e4ftspartner und Eckpunkte des Gesch\u00e4ftsmodells des neu entstehenden Onlinegesch\u00e4fts. Auf Grundlage dessen Gesch\u00e4ftsmodellkomponenten konnten wir die Gesch\u00e4ftsmodelle der Partner erweitern und den entstehenden Mehrwert f\u00fcr Kunden in Form von Customer Journeys beschreiben.
\nDer eint\u00e4gige Workshop war der zweite Teil im Rahmen eines Projektes, mit minimalen Mitteln Wertvorstellungen und Erwartungen unterschiedlicher Anspruchsgruppen von vornherein in die Entwicklung neuer Gesch\u00e4ftsfelder zu integrieren.<\/p>","protected":false},"excerpt":{"rendered":"

F\u00fcr eine neue entstehende Online-Gesch\u00e4ftseinheit eines Automobilherstellers haben wir neue Gesch\u00e4ftsmodelle entworfen, von denen nicht nur unsere Kunden, sondern auch Kunden von Kunden und Gesch\u00e4ftspartner (z.B. Autoh\u00e4user) profitieren. Ausgangspunkt waren Personas der Gesch\u00e4ftspartner und Eckpunkte des Gesch\u00e4ftsmodells des neu entstehenden Onlinegesch\u00e4fts. Auf Grundlage dessen Gesch\u00e4ftsmodellkomponenten konnten wir die Gesch\u00e4ftsmodelle der Partner erweitern und den entstehenden… Win-Win Modelle<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","hentry","category-allgemein","entry"],"yoast_head":"\nWin-Win Modelle - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/win-win-modelling\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Win-Win Modelling[:de]Win-Win Modelle[:] - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr eine neue entstehende Online-Gesch\u00e4ftseinheit eines Automobilherstellers haben wir neue Gesch\u00e4ftsmodelle entworfen, von denen nicht nur unsere Kunden, sondern auch Kunden von Kunden und Gesch\u00e4ftspartner (z.B. 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