{"id":4790,"date":"2019-06-01T15:00:30","date_gmt":"2019-06-01T13:00:30","guid":{"rendered":"http:\/\/www.uxberlin.com\/?p=4790"},"modified":"2019-06-17T18:20:37","modified_gmt":"2019-06-17T16:20:37","slug":"ethnography-and-customer-journey","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/ethnography-and-customer-journey\/","title":{"rendered":"Ethnographie und Customer Journey"},"content":{"rendered":"<p>F\u00fcr eine der gro\u00dfen Deutschen Pr\u00fcforganisationen erarbeiten wir die Customer Journey ihrer wichtigsten Gesch\u00e4ftskunden. Eine Kombination aus Journey Mapping und ethnographischer Feldforschung liefert die Grundlagen f\u00fcr eine Weiterentwicklung der Customer Journey und ausgew\u00e4hlter Kontaktpunkte gemeinsam mit Kunden, sowie Priorit\u00e4ten f\u00fcr anstehende Digitalisierungsvorhaben. <\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00fcr eine der gro\u00dfen Deutschen Pr\u00fcforganisationen erarbeiten wir die Customer Journey ihrer wichtigsten Gesch\u00e4ftskunden. Eine Kombination aus Journey Mapping und ethnographischer Feldforschung liefert die Grundlagen f\u00fcr eine Weiterentwicklung der Customer Journey und ausgew\u00e4hlter Kontaktpunkte gemeinsam mit Kunden, sowie Priorit\u00e4ten f\u00fcr anstehende Digitalisierungsvorhaben.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,51,44,80],"tags":[86,87,85,88],"class_list":["post-4790","post","type-post","status-publish","format-standard","hentry","category-allgemein","category-innovation-strategy","category-projects","category-values-based-innovation","tag-co-creation","tag-customer-journey","tag-ethnography","tag-reise-des-kunden","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ethnographie und Customer Journey - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/ethnography-and-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Ethnography and Customer Journey[:de]Ethnographie und Customer Journey[:] - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr eine der gro\u00dfen Deutschen Pr\u00fcforganisationen erarbeiten wir die Customer Journey ihrer wichtigsten Gesch\u00e4ftskunden. 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