{"id":8927,"date":"2024-07-04T18:00:08","date_gmt":"2024-07-04T16:00:08","guid":{"rendered":"https:\/\/www.uxberlin.com\/?p=8927"},"modified":"2024-07-05T18:19:12","modified_gmt":"2024-07-05T16:19:12","slug":"corporate-ethnography","status":"publish","type":"post","link":"https:\/\/www.uxberlin.com\/de\/corporate-ethnography\/","title":{"rendered":"Unternehmensethnographie"},"content":{"rendered":"\t\t
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Seit \u00fcber 10 Jahren f\u00fchren wir im Auftrag von Technologie- und Dienstleistungsunternehmen Feldstudien mit deren Kunden durch, etwa um Nutzeranforderungen besser zu verstehen, Customer Journeys neu zu gestalten oder ganze Innovationsportfolio neu zu bestimmen. Nachdem wir das Vorgehen bereits kurz beschrieben<\/a> hatten, konnten wir nun einen ausf\u00fchrlichen Zeitschriftenbeitrag<\/a> publizieren, der ein ethnographische Methoden auf Unternehmen und deren Kultur anwendet. Auch hier erweisen sich Feldstudien als nicht ersetzbares Verfahren, Anforderungen zu konkretisieren und Handlungsfelder zu priorisieren.<\/p>

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\"\"<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Seit \u00fcber 10 Jahren f\u00fchren wir im Auftrag von Technologie- und Dienstleistungsunternehmen Feldstudien mit deren Kunden durch, etwa um Nutzeranforderungen besser zu verstehen, Customer Journeys neu zu gestalten oder ganze Innovationsportfolio neu zu bestimmen. Nachdem wir das Vorgehen bereits kurz beschrieben hatten, konnten wir nun einen ausf\u00fchrlichen Zeitschriftenbeitrag publizieren, der ein ethnographische Methoden auf Unternehmen… Unternehmensethnographie<\/span> weiterlesen<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[195,87,85,78],"class_list":["post-8927","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-corporate-ethnography","tag-customer-journey","tag-ethnography","tag-innovation-methods","entry"],"yoast_head":"\nUnternehmensethnographie - UXBerlin - Innovation Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uxberlin.com\/corporate-ethnography\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Corporate Ethnography[:de]Unternehmensethnographie[:] - UXBerlin - Innovation Consulting\" \/>\n<meta property=\"og:description\" content=\"Seit \u00fcber 10 Jahren f\u00fchren wir im Auftrag von Technologie- und Dienstleistungsunternehmen Feldstudien mit deren Kunden durch, etwa um Nutzeranforderungen besser zu verstehen, Customer Journeys neu zu gestalten oder ganze Innovationsportfolio neu zu bestimmen. 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