Innovating our Common Future is the motto of the ISPIM 2021 conference in Berlin. With our Special Interest Group (SIG) track of activities (see here for an introduction to the SIG track), we join worldwide leading innovation professionals from research and advanced practice. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management focus theme of the conference. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovative approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future. More on our Special Interest Group please find here.