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“Design your own sustainable business model – 45 design patterns show the way” is the title of our workshop on the “Long Night of Science” at the HMKW Berlin. Using examples from the fashion industry, participants will learn how business models can be designed in a values-based and sustainability-oriented manner. Our Business Innovation Kit and a recently published collection of 45 design patterns for sustainable business models will help us. Using the example of a well-known brand, the participants learn how to use the Business Innovation Kit and the design patterns for their own business ideas. For the exercise, we will use five design patterns: Sustainable Product Design, Repair, Reuse, Short Supply Chain, and Use-Oriented Service. Participants will receive excerpts from the book by: Lüdeke-Freund, F., Breuer, H., Massa, L. (2022). Sustainable Business Model Design - 45 Patterns. Berlin: Self-Published.

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Getting the Right Things Right (The Managing Values for Innovation Panel), Sustainable Business Model Design Patterns and Implementation Barriers, and Eliciting Stakeholder Values for Strategic and Values-Based Innovation Management are the titles of our main contributions to this years' ISPIM Innovation Conference in Copenhagen. Looking forward to meeting old friend, valued research and business partners and future collaboration partners!

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We are happy to share with you our latest Podcast: Sustainable Business Model Design: Patterns to Make Sustainability Work.     Follow this link or listen here on Soundcloud.     Florian Luedeke-Freund, Henning Breuer and Lorenzo Massa introduce some of the basic concepts from their book on Sustainable Business Model Design - 45 Patterns.

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Having hosted the conference two pandemic years in a row, we are very much looking forward to contribute in person to the upcoming ISPIM innovation conference in Copenhagen. Feel invited to join us for three interactive session:   'Getting the right things right' introduces to the SIG and we present highlights from the IJIM Special Issue on “Managing Values for Innovation” (by editors Henning Breuer and John Bessant with selected authors).   'Welcome to Your New Superpower!' is the title of an interactive workshop on gamification design patterns to tackle values-based and sustainable innovation barriers (facilitated by Henning Breuer & Kiril Ivanov).   'Sustainable Business Model Design Patterns and Implementation Barriers' is a roundtable discussion introduced and moderated by Henning Breuer and Carmen Abril.   Looking forward to seeing you there and live again!

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"Gamification for Innovators and Entrepreneur - using games to drive innovation and facilitate learning" is the title of our upcoming book. It introduces the essentials of innovation challenges, innovation and entrepreneurship, play, games and gamification and features a design pattern approach repurpose and create games to tackle grand challenges. We also present more than 70 games that are already used by innovators, entrepreneurs and professional trainers. The digital version of the book will be available as 'open access' for all.

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At the University of Applied Sciences Worms, Henning introduced the fundamental role of values for innovation and entrepreneurship in general, and for sustainability-oriented business modeling in particular (slides). The lecture was part of the module on „Creativity and Innovation“ with master students in Entrepreneurship, and hostest by Prof. Dr. Carina Leue-Bensch. Thank you for the invitation!

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We created and delivered a generic process to create and consolidate sustainable business models for new, technology-based service ideas, for instance involving new 5G telecommunication capabilities. The process describes five overarching steps (see figure below) and is complemented by a number of resources and templates that contain further support and instructions.   1. Collect business-related ideas (e.g. on market gap and technology readiness) using an idea profile template 2. Select sustainable business design patterns to enhance the sustainability-orientation of your idea 3. Facilitate collaborative stakeholder workshop (using the MURAL board template of the Business Innovation Kit) 4. Document, analyse and synthesize results and implications drawing from related literature 5. Plan and enter validation and implementation     The process was developed and exemplified for three 5G telecommunication service ideas, namely Multimodal Mobility Services, vCDN (virtual content delivery network) services for railways, and On Demand Private Network for Industry 4.0 capabilities. See the 5GVictori website for (preliminary) results and further news of the project.

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In a new client project, we are revising the essential inspection software of a large German technical inspection company. First, we interview experts, research future trends, and leverage customer insights and design ideas to document the status quo and foreseeable design options. We conduct an ethnographic field study to understand user preferences, action strategies and working methods of different users types as the basis for a user-centered redesign. With the help of co-creation, prototyping and an interactive exhibition for key stakeholders, we create new concepts for various end devices. We are looking forward to the new cooperation!

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