Archive for the ‘Allgemein’ Category

You are here: UX Berlin Innovation Consulting » Allgemein

At the University of Applied Sciences Worms, Henning introduced the fundamental role of values for innovation and entrepreneurship in general, and for sustainability-oriented business modeling in particular (slides). The lecture was part of the module on „Creativity and Innovation“ with master students in Entrepreneurship, and hostest by Prof. Dr. Carina Leue-Bensch. Thank you for the invitation!

read more

We created and delivered a generic process to create and consolidate sustainable business models for new, technology-based service ideas, for instance involving new 5G telecommunication capabilities. The process describes five overarching steps (see figure below) and is complemented by a number of resources and templates that contain further support and instructions.   1. Collect business-related ideas (e.g. on market gap and technology readiness) using an idea profile template 2. Select sustainable business design patterns to enhance the sustainability-orientation of your idea 3. Facilitate collaborative stakeholder workshop (using the MURAL board template of the Business Innovation Kit) 4. Document, analyse and synthesize results and implications drawing from related literature 5. Plan and enter validation and implementation     The process was developed and exemplified for three 5G telecommunication service ideas, namely Multimodal Mobility Services, vCDN (virtual content delivery network) services for railways, and On Demand Private Network for Industry 4.0 capabilities. See the 5GVictori website for (preliminary) results and further news of the project.

read more

In a new client project, we are revising the essential inspection software of a large German technical inspection company. First, we interview experts, research future trends, and leverage customer insights and design ideas to document the status quo and foreseeable design options. We conduct an ethnographic field study to understand user preferences, action strategies and working methods of different users types as the basis for a user-centered redesign. With the help of co-creation, prototyping and an interactive exhibition for key stakeholders, we create new concepts for various end devices. We are looking forward to the new cooperation!

read more

We started a new client project to review the history, values and purpose, as well as the upcoming challenges and potentials for future development of the company and its brand. Individual interviews with the group of shareholders and top executives prepare the ground for a collaborative redefinition of the core values, business model and development potentials, and to create a consolidated innovation strategy.

read more

At this year's NBM conference we are offering a two hours workshop. Participants learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform you generate and prioritise ideas to advance a business model in a sustainability-oriented manner. Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event. The interactive session will be followed by a Q&A session. Workshop facilitators are Florian Lüdeke-Freund, Professor for Corporate Sustainability, ESCP Business School, and Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

read more

Covering trend extrapolation, explorative future scenarios, normative scenarios, and scenario transfer, our new workshop series introduces concepts and methods of corporate foresight and customer foresight.   three scenario approaches Our recent client, the customer journey team of Groupe PSA / Stellantis reports on LinkedIn: "Henning Breuer provided an actionable and highly useful training for our Customer Journey (CX) team at Groupe PSA / Stellantis on Scenario Management and Corporate Foresight including engaging exercises focussing on our service business and highly relevant reference cases from telecommunication and other industries. Thanks a lot for bringing this approach into our company. It will help us to shape our company´s future!"

read more