Archive for the ‘Allgemein’ Category

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Good news for e-book readers: Together with Florian Lüdeke-Freund and Lorenzo Massa we published a lavishly designed e-book version of our book on "Sustainable Business Model Design – 45 Patterns". The eBook is fully responsive and looks great on e-book readers, tablets, and smartphones. Working with the 45 patterns is easy and convenient thanks to hundreds of active links and cross-references.     Many thanks to everyone who has supported us on this long journey, especially our design team from Arndt Benedikt, who did a great job in redesigning the book with us for the electronic format!  

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For our client, TUEV Nord Mobility, we prepared and opened up an exhibition in Hannover summing up results of our one-year user experience project. In order to fundamentally redesign the main inspection software, we had conducted expert interviews on the future of inspection, 16 ethnographic field interviews with inspection engineers, prototyping and co-creation workshops and user tests with the click-dummies we created. Through posters, journey maps and click-dummies we demonstrated key results and invited a larger audience to provide their feedback. While some of the results are already being implemented to improve the current release, we are looking forward to the redesign next year.     Roman Meier-Andrae, Executive Board Member for Digital Transformation and Disruptive Innovation @TÜV Nord cuts the ribbon for the opening of the exhibition. Together we asked: How will we conduct inspections tomorrow? Which new and intuitive interaction principles does AI-supported software enable us to use? Which important insights from the field must absolutely be present in the application? Which ones are not so important (anymore)? What hardware will we use?   Thanks to our partners Max Celko, Philipp Schreiber, Oliver Feichtinger and Eva Licht who contributed to this outstanding project!

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Title: Values-Based Business Models for Sustainable Value Creation. Following up upon a short report on values-based innovation and sustainable business modelling in the last edition of Service Today, editor Michael Braun interviewed Henning for the final 2022 edition. We covered 10 years of research and consulting work on values-based business models and sustainable value creation, starting from the increased awareness of the pivotal role of values for innovation, stepping into multidimensional value creation, and up to the recent works of managing IMPACT and with suitable tools and methods.     Here you find the original German text. If you are interested in the full edition of the magazine, please send us a message. Thank you, Michael, for enabling this nice short review of innovation and consulting highlights from 10 years!

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How can we facilitate the transition to a more sustainable digital ecocomy? In this panel discussion (here the video) at the Bits & Baeume Conference at Technical University Berlin, Christian Kroll from Ecosia, Laura Niessen from Maastricht University (Netherlands), Iana Nesterova from Umeå University (Sweden), Maike Gossen (from TU Berlin) and Henning Breuer of UXBerlin discussed how to move from a monodimensional growth paradigm to a new awareness of human values as directives for business development and an accordingly multidimensional pursuit and assessment of value creation and success. You can also follow the discussion on LinkedIn.

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Together with European Telecommunication, Railway and Energy companies we are contributing to the sustainability-oriented development of the emerging 5G telecomunnication ecosystem. As part of the 5G Victori Project we are facilitating a workshop series to understand complementary value creation throughout the ecosystem, the distribution of stakeholders and roles in different deployment environments (e.g. railways and smart cities), and potentials to enhance ecological, social and economic value creation e.g. considering sustainable business model design patterns such as pay-for-success or green freemium.   One essential challenge here is to find viable paths to deal with the complexity of different business model components or activities, different types of (economic, social and ecological) value creation, and different stakeholders including ecosystem partners being involved, without running into an overwhelming complexity. We are developing a methodology that integrates sustainability orientation consistently in each of the steps and that ensures that sustainable value creation is baked in ecosystem development from the outset. Useful resources are already available, including the EU Taxonomy of sustainable business activities, our own taxonomy of business model design patterns accounting for economic, social and ecological value creation, and practically proven tools to model sustainable business, and a generic process model developed and applied for 5G vertical business ideas in the 5G Victori project.

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In this brief article on "Values-based innovation using design patterns for sustainable business model design" for ServiceToday (the magazine of the German service association) we link values-based innovation management with sustainable business model design. How can we ensure that new products and services not only create added value by meeting short-term needs, but are also aligned with what different stakeholders such as company employees, customers, suppliers and societal stakeholders value in the medium and long term?

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At the EuroScience Open Forum, Henning participated as a panelist in a session on "Revisiting Entrepreneurship, Innovation Education & Practice for Societal Impact". Thanks to Berta Vizcarra Mir, Prof. Dr. Anne-Laure Mention, Dr. Kyriaki Papageorgiou & Dr. Csaba for the engaging discussion on European Projects and research insights around the future of innovation and education.

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We conducted a co-creation workshop to re-design the software and hardware supporting technical inspectors - following up on an investigation of future trends in technical inspection, ethnographic field studies with inspectors at work and basic design sketches that we created based on the ethnographic insights. Flashlight-demos, creative exercises such as heaven and hell and imaginative walkthroughs, and paper-prototyping exercises delivered rich materials for designing a click-dummy and an interactive exhibition of key results to engage stakeholders of inspection at the company premises.  

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“Design your own sustainable business model – 45 design patterns show the way” is the title of our workshop on the “Long Night of Science” at the HMKW Berlin. Using examples from the fashion industry, participants will learn how business models can be designed in a values-based and sustainability-oriented manner. Our Business Innovation Kit and a recently published collection of 45 design patterns for sustainable business models will help us. Using the example of a well-known brand, the participants learn how to use the Business Innovation Kit and the design patterns for their own business ideas. For the exercise, we will use five design patterns: Sustainable Product Design, Repair, Reuse, Short Supply Chain, and Use-Oriented Service. Participants will receive excerpts from the book by: Lüdeke-Freund, F., Breuer, H., Massa, L. (2022). Sustainable Business Model Design - 45 Patterns. Berlin: Self-Published.

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Getting the Right Things Right (The Managing Values for Innovation Panel), Sustainable Business Model Design Patterns and Implementation Barriers, and Eliciting Stakeholder Values for Strategic and Values-Based Innovation Management are the titles of our main contributions to this years' ISPIM Innovation Conference in Copenhagen. Looking forward to meeting old friend, valued research and business partners and future collaboration partners!

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