International Ethnography

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Jul 24, 2015 Dr. Henning Breuer (0)

Within an international project for one of the worlds largest car manufacturers we explore future design and marketing strategies for automobile infotainment. Ethnographic inquiry in three European countries yields insights to customer needs, problems and strategies. Insights imply new business opportunities we are adressing through concept development and specification in terms of general customer requirements, new features and marketing approches including pricing and bundling tactice and a redesign of the customer journey.

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