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Innovating our Common Future is the motto of the ISPIM 2021 conference in Berlin. With our Special Interest Group and its outstanding track of activities, we expect the worldwide leading innovation professional from research and advanced practice. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management focus theme of the conference. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovative approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future. More on our Special Interest Group please find here.

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We started a new client project to review the history, values and purpose, as well as the upcoming challenges and potentials for future development of the company and its brand. Individual interviews with the group of shareholders and top executives prepare the ground for a collaborative redefinition of the core values, business model and development potentials, and to create a consolidated innovation strategy.

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At this year's NBM conference we are offering a two hours workshop. Participants learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform you generate and prioritise ideas to advance a business model in a sustainability-oriented manner. Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event. The interactive session will be followed by a Q&A session. Workshop facilitators are Florian Lüdeke-Freund, Professor for Corporate Sustainability, ESCP Business School, and Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

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For the Africa Europe Innovation Partnership we are conducting a new training session on Sustainable Business Modelling for CleanTech. During the interactive two hours session, participants will learn to apply sustainable business model design patterns to an innovation challenge or a new business idea in the field of cleantech. Using an online collaboration platform, they generate and prioritise ideas, and learn how to advance the business model in a sustainability-oriented manner. Check the AEIP website for a short handbook and results.

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Covering trend extrapolation, explorative future scenarios, normative scenarios, and scenario transfer, our new workshop series introduces concepts and methods of corporate foresight and customer foresight.   three scenario approaches Our recent client, the customer journey team of Groupe PSA / Stellantis reports on LinkedIn: "Henning Breuer provided an actionable and highly useful training for our Customer Journey (CX) team at Groupe PSA / Stellantis on Scenario Management and Corporate Foresight including engaging exercises focussing on our service business and highly relevant reference cases from telecommunication and other industries. Thanks a lot for bringing this approach into our company. It will help us to shape our company´s future!"

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As part of the GAMIFY consortium, we co-created two innovation games that are now available online (here a short video). The Corporate Sustainability Innovation Game enables participants to turn sustainability challenges at the workplace into seeds for innovation. The Corporate Sustainability Dilemma game helps to raise awareness for issues of corporate sustainability. Feel free to download and try with your team. UXBerlin is one of the associated partners in the European Knowledge Alliance project GAMIFY.

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We just finished an international user study for an American internet company, testing its German, French, and English online offerings for European jobseekers with selected private and professional users. We explored culture-specific user preferences in the different markets, identified numerous usability issues and documented the most critical ones with video, and derived recommendations for a redesign.

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For almost two years we collaborated with the lab of tomorrow to review, improve and sum up its process in a recently published manual. The manual provides all information needed to conduct an innovation process designed to turn sustainability-oriented business opportunities in developing countries into profitable businesses. It is co-authored by Prof. Dr. Henning Breuer and Kiril Ivanov of UXBerlin, and Prof. Dr. Florian Lüdeke-Freund of the ESCP Berlin. The lab of tomorrow project is implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit on behalf of the German Federal Ministry for Economic Cooperation and Development. Its manual has been developed for both project planners and project implementers. It enables stakeholders to conduct their own lab of tomorrow innovation process: it serves as a step-by-step guide on how development partners can identify promising challenges based on shared values and enable entrepreneurial actors to jointly develop SDG-oriented business models using the lab of tomorrow approach. Thus, local development challenges are matched with tailored business solutions.

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