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At the University of Applied Sciences Worms, Henning introduced the fundamental role of values for innovation and entrepreneurship in general, and for sustainability-oriented business modeling in particular (slides). The lecture was part of the module on „Creativity and Innovation“ with master students in Entrepreneurship, and hostest by Prof. Dr. Carina Leue-Bensch. Thank you for the invitation!

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We created and delivered a generic process to create and consolidate sustainable business models for new, technology-based service ideas, for instance involving new 5G telecommunication capabilities. The process describes five overarching steps (see figure below) and is complemented by a number of resources and templates that contain further support and instructions.   1. Collect business-related ideas (e.g. on market gap and technology readiness) using an idea profile template 2. Select sustainable business design patterns to enhance the sustainability-orientation of your idea 3. Facilitate collaborative stakeholder workshop (using the MURAL board template of the Business Innovation Kit) 4. Document, analyse and synthesize results and implications drawing from related literature 5. Plan and enter validation and implementation     The process was developed and exemplified for three 5G telecommunication service ideas, namely Multimodal Mobility Services, vCDN (virtual content delivery network) services for railways, and On Demand Private Network for Industry 4.0 capabilities. See the 5GVictori website for (preliminary) results and further news of the project.

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In a new client project, we are revising the essential inspection software of a large German technical inspection company. First, we interview experts, research future trends, and leverage customer insights and design ideas to document the status quo and foreseeable design options. We conduct an ethnographic field study to understand user preferences, action strategies and working methods of different users types as the basis for a user-centered redesign. With the help of co-creation, prototyping and an interactive exhibition for key stakeholders, we create new concepts for various end devices. We are looking forward to the new cooperation!

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Innovating our Common Future is the motto of the ISPIM 2021 conference in Berlin. With our Special Interest Group (SIG) track of activities (see here for an introduction to the SIG track), we join worldwide leading innovation professionals from research and advanced practice. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management focus theme of the conference. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovative approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future. More on our Special Interest Group please find here.

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We started a new client project to review the history, values and purpose, as well as the upcoming challenges and potentials for future development of the company and its brand. Individual interviews with the group of shareholders and top executives prepare the ground for a collaborative redefinition of the core values, business model and development potentials, and to create a consolidated innovation strategy.

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At this year's NBM conference we are offering a two hours workshop. Participants learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform you generate and prioritise ideas to advance a business model in a sustainability-oriented manner. Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event. The interactive session will be followed by a Q&A session. Workshop facilitators are Florian Lüdeke-Freund, Professor for Corporate Sustainability, ESCP Business School, and Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

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For the Africa Europe Innovation Partnership we are conducting a new training session on Sustainable Business Modelling for CleanTech. During the interactive two hours session, participants will learn to apply sustainable business model design patterns to an innovation challenge or a new business idea in the field of cleantech. Using an online collaboration platform, they generate and prioritise ideas, and learn how to advance the business model in a sustainability-oriented manner. Check the AEIP website for a short handbook and results.

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