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In a new client project, we are revising the essential inspection software of a large German technical inspection company. First, we interview experts, research future trends, and leverage customer insights and design ideas to document the status quo and foreseeable design options. We conduct an ethnographic field study to understand user preferences, action strategies and working methods of different users types as the basis for a user-centered redesign. With the help of co-creation, prototyping and an interactive exhibition for key stakeholders, we create new concepts for various end devices. We are looking forward to the new cooperation!

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Innovating our Common Future is the motto of the ISPIM 2021 conference in Berlin. With our Special Interest Group and its outstanding track of activities, we expect the worldwide leading innovation professional from research and advanced practice. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management focus theme of the conference. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovative approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future. More on our Special Interest Group please find here.

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We started a new client project to review the history, values and purpose, as well as the upcoming challenges and potentials for future development of the company and its brand. Individual interviews with the group of shareholders and top executives prepare the ground for a collaborative redefinition of the core values, business model and development potentials, and to create a consolidated innovation strategy.

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At this year's NBM conference we are offering a two hours workshop. Participants learn to apply sustainable business model design patterns to an innovation or business idea tackling an SDG challenge. Using an online collaboration platform you generate and prioritise ideas to advance a business model in a sustainability-oriented manner. Pre-selected SDG challenges will be given to the workshop participants at the beginning of the online modelling session. Access to an online workspace (Mural) will be provided during the workshop. The participants do not have to prepare the workshop or to sign-up to Mural before the event. All required inputs and tools will be provided by the workshop facilitators during the event. The interactive session will be followed by a Q&A session. Workshop facilitators are Florian Lüdeke-Freund, Professor for Corporate Sustainability, ESCP Business School, and Henning Breuer, Head of UXBerlin – Innovation Consulting and Professor for Business Psychology at HMKW Berlin.

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For the Africa Europe Innovation Partnership we are conducting a new training session on Sustainable Business Modelling for CleanTech. During the interactive two hours session, participants will learn to apply sustainable business model design patterns to an innovation challenge or a new business idea in the field of cleantech. Using an online collaboration platform, they generate and prioritise ideas, and learn how to advance the business model in a sustainability-oriented manner. Check the AEIP website for a short handbook and results.

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Covering trend extrapolation, explorative future scenarios, normative scenarios, and scenario transfer, our new workshop series introduces concepts and methods of corporate foresight and customer foresight.   three scenario approaches Our recent client, the customer journey team of Groupe PSA / Stellantis reports on LinkedIn: "Henning Breuer provided an actionable and highly useful training for our Customer Journey (CX) team at Groupe PSA / Stellantis on Scenario Management and Corporate Foresight including engaging exercises focussing on our service business and highly relevant reference cases from telecommunication and other industries. Thanks a lot for bringing this approach into our company. It will help us to shape our company´s future!"

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