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Together with European Telecommunication, Railway and Energy companies we are contributing to the sustainability-oriented development of the emerging 5G telecomunnication ecosystem. As part of the 5G Victori Project we are facilitating a workshop series to understand coomplementary value creation throughout the ecosystem, the distribution of stakeholders and roles in different deployment environments (e.g. railways and smart cities), and potentials to enhance sustainable (environmental, social and economic) value creation e.g. considering sustainable business model design patterns such as pay-for-success or green freemium.

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In this brief article on "Values-based innovation using design patterns for sustainable business model design" for ServiceToday (the magazine of the German service association) we link values-based innovation management with sustainable business model design. How can we ensure that new products and services not only create added value by meeting short-term needs, but are also aligned with what different stakeholders such as company employees, customers, suppliers and societal stakeholders value in the medium and long term?

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At the EuroScience Open Forum, Henning participated as a panelist in a session on "Revisiting Entrepreneurship, Innovation Education & Practice for Societal Impact". Thanks to Berta Vizcarra Mir, Prof. Dr. Anne-Laure Mention, Dr. Kyriaki Papageorgiou & Dr. Csaba for the engaging discussion on European Projects and research insights around the future of innovation and education.

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We conducted a co-creation workshop to re-design the software and hardware supporting technical inspectors - following up on an investigation of future trends in technical inspection, ethnographic field studies with inspectors at work and basic design sketches that we created based on the ethnographic insights. Flashlight-demos, creative exercises such as heaven and hell and imaginative walkthroughs, and paper-prototyping exercises delivered rich materials for designing a click-dummy and an interactive exhibition of key results to engage stakeholders of inspection at the company premises.  

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“Design your own sustainable business model – 45 design patterns show the way” is the title of our workshop on the “Long Night of Science” at the HMKW Berlin. Using examples from the fashion industry, participants will learn how business models can be designed in a values-based and sustainability-oriented manner. Our Business Innovation Kit and a recently published collection of 45 design patterns for sustainable business models will help us. Using the example of a well-known brand, the participants learn how to use the Business Innovation Kit and the design patterns for their own business ideas. For the exercise, we will use five design patterns: Sustainable Product Design, Repair, Reuse, Short Supply Chain, and Use-Oriented Service. Participants will receive excerpts from the book by: Lüdeke-Freund, F., Breuer, H., Massa, L. (2022). Sustainable Business Model Design - 45 Patterns. Berlin: Self-Published.

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Getting the Right Things Right (The Managing Values for Innovation Panel), Sustainable Business Model Design Patterns and Implementation Barriers, and Eliciting Stakeholder Values for Strategic and Values-Based Innovation Management are the titles of our main contributions to this years' ISPIM Innovation Conference in Copenhagen. Looking forward to meeting old friend, valued research and business partners and future collaboration partners!

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We are happy to share with you our latest Podcast: Sustainable Business Model Design: Patterns to Make Sustainability Work.     Follow this link or listen here on Soundcloud.     Florian Luedeke-Freund, Henning Breuer and Lorenzo Massa introduce some of the basic concepts from their book on Sustainable Business Model Design - 45 Patterns.

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Having hosted the conference two pandemic years in a row, we are very much looking forward to contribute in person to the upcoming ISPIM innovation conference in Copenhagen. Feel invited to join us for three interactive session:   'Getting the right things right' introduces to the SIG and we present highlights from the IJIM Special Issue on “Managing Values for Innovation” (by editors Henning Breuer and John Bessant with selected authors).   'Welcome to Your New Superpower!' is the title of an interactive workshop on gamification design patterns to tackle values-based and sustainable innovation barriers (facilitated by Henning Breuer & Kiril Ivanov).   'Sustainable Business Model Design Patterns and Implementation Barriers' is a roundtable discussion introduced and moderated by Henning Breuer and Carmen Abril.   Looking forward to seeing you there and live again!

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"Gamification for Innovators and Entrepreneur - using games to drive innovation and facilitate learning" is the title of our upcoming book. It introduces the essentials of innovation challenges, innovation and entrepreneurship, play, games and gamification and features a design pattern approach repurpose and create games to tackle grand challenges. We also present more than 70 games that are already used by innovators, entrepreneurs and professional trainers. The digital version of the book will be available as 'open access' for all.

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