Hertha Sales and Marketing

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Aug 10, 2013 Dr. Henning Breuer (0)

At the University of Applied Sciences for Media, Communication and Management we conducted a student innovation project for the German soccer club Hertha BSC Berlin.
Based on customer insights students generated new ideas for sales and distribution. Hertha appreciated the support giving an excellent performance in the first game of the new season and achieving a 6:1 victory playing against Frankfurt.

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