“Innovating our Common Future” is the motto of the upcoming 2020 ISPIM Innovation Conference in Berlin. We expect more than 600 of the worldwide leading innovation specialists from research and advanced practise. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management the focal topic. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovation approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future.