Henning presents his works with Florian on values-based innovation management and its application in development cooperation at Victoria University of Wellington. Host is Urs Daellenbach (Head of School, Management).
A chapter in the book "Rethinking Strategic Management - Sustainable Strategizing for Positive Impact" by Henning Breuer and Florian Lüdeke-Freund points out new directions for strategic stakeholder management.
This is the abstract: "Stakeholders have acquired an active and even pivotal role in strategic management decisions and collaboration formats due to ongoing substantial changes in the corporate world, impacting established management frameworks, concepts and methods. This chapter discusses some of these fundamental changes and demonstrates the impact of (missing) stakeholder engagement for the success of a strategy process. Based on the difference between interests and values a values-based reframing of the stakeholder concept and corresponding management methods is suggested and illustrated with exemplary cases. To support a values-based approach to stakeholder management, new conceptual distinctions and methodical implications are presented. Three forms of stakeholder management are proposed (defensive, integrative, overarching). Furthermore, this chapter shows how to clarify and develop stakeholder values (e.g. by means of ongoing values conversations) and exemplifies how to reframe and adapt methods of stakeholder analysis and management (e.g. as an element of values-based business modelling). A values-based approach to strategic stakeholder management ensures that the course of strategic decisions is not only determined by short-lived attitudes, interests and the best deal negotiators may get, but that it is driven by long-term objectives of diverse participants."
At the Business School of Auckland University Henning held a New Zealand lecture on values-based innovation management. Teachers and PHD students from different faculties and from Auckland University press attended and participated in a vivid discussion. One locally relevant topic was the tension between local embeddedness of values-driven entrepreneurs in New Zealand and global venture capital firms seeking profitable exit to maximise returns on investment. Another discussion revolved around the challenge to adequately discuss the dynamics between personal and organisational values on the one hand, and intented value-add (including ecological, social and economic benefits) of an organisation on the other hand.
More than 20 years after working here as an intern, Henning was invited by his former colleague as speaker at the Lunch Talks of the Institute for Futures Research and Technology Assessment. He presented works on values-based innovation and framing of future challenges in different client projects. The common discussion then focussed on different (technological, strategic or normative) levels of cooperation with companies, the organisational dimension of sustainability management, and the useful combination of methods to create future scenarios and manage risks.
This years CSR day of the Chamber of Commerce and Industry of Berlin (CCI Berlin) is titled "license to operate". This year the local CSR community focussed on the relation between corporate image and responsibility. Henning was invited to contribute an introductory presentation on values in innovation and reputation building. Afterwards more than a dozen participants from the audience joined Henning in a learning bowl discussion format, and discussed issues such as the role of innovation for communication and marketing instruments. Henning and Kiril thank the IHK and the Sustainable Natives for the chance to participate in this inspiring event!
Image: Henning during his introductory presentation, copyright by Ines Meier Fotografie / IHK Berlin
How to assess the economic and values-related output, outcome and impact of new business models. Following a multi-stakeholder co-creation approach we are supporting the Lab of Tomorrow to create and demonstrate a positive impact on the sustainable development goals? Standards for results measurement by DECD delivered a great starting point to think about prospective estimation where empirical measures of attributable change are still missing.
We are supporting our business partner Schwarz Innovation in a new project for an international bank. Based on trend research and ethnographic field studies we are identifying and modelling new business opportunities in shopping.
The +3 magazine asked, and Henning Breuer was among the professionals who answered the question how innovation succeeds, within 1440 characters: "The very concept of innovation (unlike the ones of product improvement or ideation, for example) implies an extraordinary level of ambition, success, and risk. There is no simple recipe for successful innovation. However, organizations can create the necessary conditions and a culture conducive to innovation. For this, they need resources that are not absorbed by everyday business. They need methods and experience to think ambitiously into the future and to handle risks in a learner’s manner. Above all, they should know why they want to be innovative at all. A short-lived hunt for new trends and market opportunities is neither efficient nor successful. Companies need to clarify their ideas of what is desirable, and important to customers, employees, managers and other stakeholders. These values offer a heuristic for the development of new business fields, orientation for their design and starting points for the integration of even contradictory interests. Values understood in this way help formulate visions and a mission that is worth working for. They do that especially well when it comes to shaping our future, developing new processes, products, services, business models, or designing new organizations and networks."
We published two new journal papers dealing with sustainability-oriented business model patterns. Florian is first author of "The Sustainable Business Model Pattern Taxonomy – 45 Patterns to Support Sustainability-Oriented Business Model Innovation" (please find a short summary here). Together with him, Klaus Fichter and Irina Tiemann, Henning Breuer also published a paper on "Sustainability-Oriented Business Model Development: Principles, Criteria and Tools". See the publications for details.