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"Innovating our Common Future" is the motto of the 2021 ISPIM Innovation Conference in Berlin. Check our Special Interest Group. We expect the worldwide leading innovation specialists from research and advanced practice. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management the focal topic. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovation approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future.     Here please find the Call for Submissions.

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Scheduling systems are crucial for a satisfactory customer journey. You have to take into account the requirements of different stakeholder groups, in particular the customers organisation and contact persons, the service provider, and the organization of the provider. For a technical inspection organization, we develop an improved disposition system together with inspection engineers and customers.

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We started a new project introducing future scenarios to the Customer Journey team of a large vehicle manufacturer. In the first session we reviewed trend exploration and scenario analysis, and developed a raw scenario for future vehicle services. We will follow up with normative scenarios and scenario management and introduce a forward-looking team to managing their way of dealing with uncertain futures.

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We are pleased to announce an IJIM Special Issue on Managing Values for Innovation with Henning, Prof. Florian Luedeke-Freund and Prof. John Bessant, as guest editors.   Innovation management researchers and practitioners increasingly attend to the role that values and normative orientations play for innovation and its management (Breuer & Lüdeke-Freund, 2017a, 2017b; Globocnik et al., 2020; Pedersen et al., 2018). In many cases, innovation cannot be well understood, designed or managed without recurring to the values of those involved (cf. Freeman & Auster, 2015). Newer streams of research, such as responsible, social and sustainable innovation, result from an explicit orientation towards values and normative orientations (e.g., Adams et al., 2016; Lubberink et al., 2017; Owen et al., 2013). Values of privacy, equity, justice, safety and further issues humans deeply care about can serve as sources, levers, and orientation marks for innovation. Notions related to this ‘normative turn’ include responsible innovation, social innovation, sustainable innovation and purpose-driven business, just to name a few (e.g., Owen et al., 2013; Rey et al., 2017; Stilgoe et al., 2013).   This special issue focuses on managing, for example, personal, organisational or cultural values in relation to innovation, within and across individual organisations (networks) (Breuer & Lüdeke-Freund, 2017a, 2017b). Large companies like IBM have successfully worked with employee values to refresh their innovation activities and to foster intrapreneurship. Young companies like the online search engine Ecosia established an innovation culture based on core values. And social mission-driven businesses like Aravind Eye Care Systems developed new business models to turn their founders’ values and visions into reality. Depending on how values are managed, i.e. explored, understood and applied as sources, levers and orientation marks for innovation, they open up or foreclose opportunities for innovation research and practice.   However, reviewing the current literature reveals gaps in terms of empirical cases, applicable methods for researchers and practitioners and theoretical frameworks. Only few studies investigated, for example, the impact of values on financial or innovation performance, or found indicators for a positive relationship between organisational values, business model innovation and corporate financial performance (e.g., Globocnik et al., 2020; Manohar & Pandit, 2014; Pedersen et al., 2018). Accordingly, our knowledge about the normative turn in innovation research and management and the correspondingly emerging values-based view on innovation is still scarce. As a consequence, a common language and perspective for framing, analysing and communicating about how values can be managed for innovation is missing. Invited contributions   We invite researchers from various fields such as innovation management, business and management studies, cultural studies, organisational psychology, sociology or ethnography. We are interested in, for example:

  • Empirical studies: Cases of values-based innovation in practise and evidence-based assessment of their impact.
  • Innovation research methods: Analytical and empirical methods to elaborate upon the role of values in business organisations and their innovation projects and management.
  • Innovation facilitation methods: How to work with values in innovation management and entrepreneurial settings. Success factors and failure in the design of facilitation methods and assessment of their impacts.
  • Theoretical contributions: Theoretical frameworks explaining in how far values motivate and guide innovation and its management.
  Possible research questions include, but are not limited to the following:
  • Phenomenology: How do values impact and direct innovation and its management within individual firms or across organisations? How do organisations operationalize global values such as safety or privacy in order to initiate, manage or evaluate product, service or business model innovations? How do they recognize and integrate different stakeholders’ values (e.g. customers, innovation teams, external stakeholders etc.) into innovation processes?
  • Methodology: How can we empirically investigate converging or diverging values among entrepreneurs or stakeholders of an innovation process (e.g. customers, employees, managers, society)? How to study values on different analytical levels (e.g. individual, organisational, institutional, societal or global), including comparative and quantitative studies and the assessment of values’ impacts on innovation on these levels?
  • Facilitation Methods: How can new methods such as gamification facilitate the values-based creation of new products, services, business models or networks? How to reframe existing methodologies and methods (e.g. from ethnography or scenario management) to leverage the potential of values for innovation?
  • Theory: Which theoretical concepts from business ethics, organisational psychology, sociology or ethnology contribute to understanding the roles and impact of values on innovation management? How to estimate, manage and measure the diverse impacts of values-based innovation (incl. e.g. ecological, social, cultural and economic impacts).
Tentative timeline The final set of papers shall be ready approx. 18 months after initial submission. Authors considering submitting to this IJIM special issue must make sure that they are able to follow the special issue schedule:
  • Full paper submission: between 1st July and 31st August 2020
  • Initial review: December 2020
  • Revised papers: March 2021
  • Second review: June 2021
  • Revised papers: September 2021
  • Handing in papers for final review by IJIM and production: November 2021
Papers that are ready for publication will be published on an ongoing basis (online first), before the special issue volume will be finally compiled.   Submission procedure We invite original, full-length research papers up to 40 pages (incl. references and appendices, excl. cover page and abstract; 12pt. Times-like fonts, 1.5 spacing). All authors must use the online submission system of IJIM and follow the journal’s submission guidelines (https://www.worldscientific.com/page/ijim/submission-guidelines). Paper development workshops at ISPIM 2020 and NBM 2020 Authors considering submitting to this special issue might as well join the paper development workshops taking place at ISPIM 2020 (“Innovating Our Common Future” with a SIG on Values-Based and Sustainable Innovation), 8/9thth June 2020, and NBM 2020 (“New Business Models – Sustainable, Circular, Inclusive)”, 1st/2nd July 2020. For submission details see the conference websites. In parallel to submitting through the conference systems, please send your conference papers to h.breuer(at)hmkw.de and fluedeke-freund(at)escpeurope.eu. The special issue guest editors will use the paper development workshops to help prospective contributors to develop their papers further.

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We delivered an international ethnography with European Jobseekers. Our client is determined to change the careers industry with new online services. We had the chance to closely collaborate with one of their most outstanding teams exploring the job seeking journey in two European countries. Field interviews with 24 job seekers, profile writing, pattern recognition delivered strategic insights how to approach the new markets. We synthesized several relevant issues such as self-management and building up momentum, trading-off ideals against immediate benefits, projecting a big picture strategy and learning to apply different media, and need for tactical support (writing CVs, cover letters and improving interview skills). We are looking forward to continue our cooperation in the new year.

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A values-based approach to strategic stakeholder management ensures that the course of strategic decisions is not only determined by short-lived attitudes, interests and the best deal negotiators may get, but that it is driven by long-term objectives of diverse participants. Differentiating three forms of stakeholder management (defensive, integrative, overarching), we show how to clarify and develop stakeholder values and exemplifies how to adapt methods of stakeholder analysis and management.

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Within a new project, we help a new client of ours to understand jobseekers' challenges and views across the whole application process (from looking for potential employers, to creating a CV and cover letter, to interviewing) in different European countries. Our client is an online business that helps people to successfully find, apply and interview for jobs. From our empirical insights, we will derive recommendations to improve the customer experience and expanding our product offering of our client.

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Our latest Webinar on Values-Based Innovation Management: Concepts, Methods and Applications (by Prof. Dr. Henning Breuer & Prof. Dr. Florian Lüdeke-Freund) is now online.   The Webinar introduces the basic concepts, exemplary methods and practical applications of values-based innovation management. We show why innovation cannot be sufficiently understood and appropriately managed without addressing different stakeholder values. We explain the heuristic, directive and integrative function of values, and demonstrate their potential to drive innovation on different management levels. Through three recent consulting projects we illustrate applied methods to work with values on different management level:   - How to apply ethnographic research on customer values to frame and conduct ideation (operative management example from the digital economy). - How to model sustainability-oriented business based on a review of stakeholder values (strategic management example from workshops in the energy sector). - How to trigger innovation through redefining business vision, mission and purpose based on employee values (normative management example from the cleaning service industry).   Participants are invited to contribute their own experiences and examples and to propose new challenges that might be addressed with a values-based approach.

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We have successfully completed an ethnographic research and customer journey project for TUEV NORD Mobility. Together with representatives from our client, we created 3 future state journeys, came up with 10 new concepts, 56 ideas and a lot of newly discovered or reformulated challenges for digitization and organizational development. Adding on to the promised results we also delivered two executive posters, one summing up the key insights and the other one providing an overview of the current customer journey and three future state journeys for different personas. We thank our client representatives for the excellent cooperation!

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