For a new business unit of an automotive client we identified new collaborative business models with new benefits for customers, online business and dealerships. We started sketching dealer personas, reviewed and extended the business model on the new online unit, and leveraged its business model to enhance the business models of partnering dealers. New customer journeys resulted, involving both online business and local partners.
We contribute with two new articles to the new compendium published by Springer. A case study of Aravind Eye Care Systems analyses an outstanding successful case of values-based innovation in processes, products, services, business model and even networks reaching beyond the company. The book is so far published in German only.
We started a series of co-creation workshops with stakeholders of a new client from om the automotive industry. Potential customers contribute to designing an online shop based on rapid paper prototyping and card sorting exercises. Retailers are invited to participate in the co-creation of new business models that are attractive for themselves, for customers and the manufacturer. Bringing different parties together, and facilitating their interaction we co-produce a mutually valued outcome. A major result in this case will be the design concepts for an online shop suited to different target groups.
How can Building Integrated Photovoltaics (BIPV) become a mainstream building component? And what are viable business models to foster such an integration? We are working for an international group of reseachers and practitioners of the International Energy Agency in Uppsala, Sweden.
We captured directive values in European BIPV business to develop new business models for making BIPV a mainstream building component. Based on an initial collection and discussion of values 18 new business ideas have been identified. Two of these ideas were elaborated upon using the Business Innovation Kit, named Power2Consumers and Photovoltaic Catalogue. Two groups worked to sketch viable business models for each ideas and described five business models in more detail. Thanks and regards to a highly engaged group of participants!
Image: Frodeparken building with BIPV facade in Uppsala
Our new website on values-based innovation management is up and running. Learn more about the book, inform yourself about research and teaching activities, and retrieve materials that will help you to uncover potentials for and to manage innovation based on values.
We released an updated version of the Business Innovation Kit 2017. The new version contains an updated booklet and a new set of 40 case cards to dicuss and learn from a world leader in sustainability-oriented clothing business. The case is based on the private benefit corporation Patagonia. It was created by Judith Ehmann, Leydy Johana Gutierrez, Caravajal, Kira Herrenknecht, Francesca Poletti, Teresa Röhm, in the “Business Models for Sustainable Entrepreneurship” class by Dr. Florian Lüdeke-Freund 2016/17, Master of International Business and Sustainability. We thank the authors for their inspiring contribution!