Lean Venturing (Journal Paper)

The International Journal of Innovation Management published our latest work: High-risk loving crews leave their comfort zone entering an open-ended journey … Very few survive as not only adverse winds and deep icebergs abound, but also ip-pirates and copycat carriers populate even blue oceans. The ships that are venturing out are being built on the way … And yet, while fashionable figures of open & disruptive innovation, business model innovation and service design thinking are still dancing by on the docks corporate venturing is rising as the new star on the horizon. Anyone, from lonely fortune seekers to professional copycats, from small and medium to large enterprises put resources aside and send their ships to sail the uncharted waters … To read more from this seminal publication on business model generation and implementation