Podcast and 11 Theses on Innovation Culture

In 11 theses and a new podcast (here you find the complete transcript), Henning Breuer and Kiril Ivanov together with Roman Meier-Andrae of TUEV Nord explore how values-based innovation cultures empower sustainability strategies.


Businesses are realizing the urgency of aligning economic success with sustainable development. But how can organizations truly embrace these values and create cultures that drive innovation in line with sustainability? Throughout our conversation, we explore some key barriers to sustainable innovation and the practices and methods that can help organizations overcome them. We emphasize ethnography as a powerful tool for understanding innovation cultures and uncovering implicit prerequisites for sustainable innovation. We also zoom out to examine how cultures that support ecosystem competencies can empower employees to drive sustainability-oriented innovation beyond their organization’s boundaries. We highlight the need for aligning personal values and organizational values and the crucial role of leadership and team building in supporting this alignment. The podcast is part of a series of contributions to the European Erasmus+ IMPACT Project.