"Innovating our Common Future" is the motto of the upcoming 2020 ISPIM Innovation Conference in Berlin. Together with our colleagues from Borderstep we are hosting this event and contributed Values-Based and Sustainability-Oriented Innovation Management the focal topic. Changing customer and stakeholder values and normative frameworks such as the Sustainable Development Goals (SDGs) by the United Nations create new challenges and opportunities for innovation. We call for demonstrations of innovation approaches and solutions for key societal challenges on local, regional and global levels and how these can create our common innovation future.     Here please find the Call for Submissions.

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We opened up the International Conference on New Business Models with an introductory note (here the video) and a dive-in to a key topic of present-day’s innovation and entrepreneurship discourse: How can we develop viable businesses based on what we really care about?   We respond to this hot issue by presenting the values-based approach to innovation management. Understood as notions of the desirable, values provide a powerful lever for the companies that aspire to do well while doing good. Values can spur innovation in numerous ways, in order to set ambitious visions or to establish a common ground for partnerships, or to understand customer concerns in ways that are more fundamental.   Moreover, as we are moving from a single bottom line to a triple bottom line (of planet, people and profit) to measure business performance, and on to 17 Sustainable Development Goals to strive for, we need to recur to our values in order to interpret and to prioritize these global goals into unique business goals.   In a fishbowl discussion, two industry leaders will share their experiences with, challenges from, and measures to address values in innovation management and sustainable innovation:

  • Roman Meier-Andrae, Divisional Head of Corporate IT & Digitalisation, Member of the Executive Board at TÜV Nord Mobility, an organisation dedicated to making the world safer.
  • Philipp Baumann, Head of Product at Ecosia, the search engine that plants trees, and which is managed based on six core values.
  Following their input, participants from the audience will also join the discussion on „how to drive sustainability-oriented innovation based on shared values”.

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At the Business School of Auckland University Henning held a New Zealand lecture on values-based innovation management. Teachers and PHD students from different faculties and from Auckland University press attended and participated in a vivid discussion. One locally relevant topic was the tension between local embeddedness of values-driven entrepreneurs in New Zealand and global venture capital firms seeking profitable exit to maximise returns on investment. Another discussion revolved around the challenge to adequately discuss the dynamics between personal and organisational values on the one hand, and intented value-add (including ecological, social and economic benefits) of an organisation on the other hand.

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In collaboration with the International Society for Professional Innovation Management (ISPIM) we invite you to participate in a workshop at the HMKW Berlin on Gamification in Innovation. We are expecting about 30 participants from Italy, Spain, Netherlands, Switzerland, Poland, Russia and Canada. Engaging with a group of innovation management professionals from industry and academia Henning and Adam will model values-based and sustainable business strategies and demonstrate the Business Innovation Kit in action. Here you find the slides. Workshop Impression

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The theme of this years International Conference on Corporate Sustainability and Responsibility in Berlin inspired us to contribute a presentation entitled "Wicked Problems need Virtuous Solutions - Normative Innovation to Establish Sustainable Value Networks". To “innovate for sustainability” we need to go beyond process, product, and organizational innovation into strategic (business model) innovation and normative value innovation. Value innovation builds on the introduction of new normative orientations into an existing business ecosystem. Our work delineates this new theoretical approach that is illustrated with case studies on different modes of sustainability innovation. On the normative level of innovation we discuss the case of collaborative business modeling to create a network-based energy region in Germany. On the strategic level “Green Power Marketing” provides and example how to differentiate branding and create a new business model. On the instrumental level the "Carbon Footprint Calculator" exemplifies an innovative tool to measure and reduce environmental impact. Here you may download the presentation!

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