Ethnography in the Cloud

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Dec 21, 2015 Dr. Henning Breuer (0)

We are finishing a project for our latest client Dropbox, the widely known leader in cloud storage and hosting services. Conducting ethnographic observation in various work environments we explore what really matters to users of such services. How do for instance concerns about privacy and security impact the customer journey and collaboration strategies? Based on such customer insights marketing strategies and product design will be tailored to the demands on the European market.

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