The first IMPACT Podcast is online: Most companies have adopted some sustainability strategy, but hardly any succeed to turn it into consistent practices. Together with leading European firms we have explored good practices and persisting challenges in our IMPACT project. What happens if organisational culture eats sustainability strategy for breakfast? And what can organisations do to build a values-based innovation culture for sustainable business IMPACT?

In order to find out, please enjoy this Podcast with Henninng Breuer and John Bessant on methods and insights from our project. A transcript and further materials are also available at John Bessants site.