How to realize the ecological and social values that motivate and guide sustainable entrepreneurs? How to create not only profitable, but also sustainability-oriented business models? How to improve the sustainability performance of an existing business?
The Sustainability Innovation Pack consists of two card sets, which are an essenttial part of the Business Innovation Kit. These cardsets inspire workshop participants to realise the sustainability-orientation of organisations. First, users reflect on their current innovation maturity and define the level they are aiming for by considering five levels of sustainability innovation maturity. Second, they work through eight business case drivers to integrate ecological, social and/or economic sustainability issues into their business models and their components.
This set of eight business case driver cards proposes different levers to improve a business model’s sustainability performance in concert with, for example, costs, risks, reputation, and/or network creation. For instance, through offering cost efficient contracting models based on the idea of using and sharing technical equipment, instead of simply selling product units. The tool helps teams to align business models with the most essential business case drivers. It provides anchors and selection criteria for both the modeling phase and the final discussion on how to survive in challenging business environments and scenarios. Here are some instructions how to work with the cards.