User-Driven Business Modelling

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Mar 10, 2012 Dr. Henning Breuer (0)

Our new workstream on business modeling is going public. Think about the value proposition, customer segments and touchpoints of your business; model revenue and costs, and configure core capabilities, partnering networks. Our approach (developed with Telekom Innovation Laboratories) starts with structured ideation and benchmark studies and reaches from storytelling and prototypes to detailed business process models. The paper was presented at the IADIS conference on eSociety 2012.

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