Values-Based Business Model Design

In this brief article on “Values-based innovation using design patterns for sustainable business model design” for ServiceToday (the magazine of the German service association) we link values-based innovation management with sustainable business model design. How can we ensure that new products and services not only create added value by meeting short-term needs, but are also aligned with what different stakeholders such as company employees, customers, suppliers and societal stakeholders value in the medium and long term?