Innovate with Values Podcast Online

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Jul 24, 2018 Dr. Henning Breuer (0)

A new podcast on values-based innovation in the automotive industry features Henning Breuer and Roman Meier-Andrae of PSA Groupe. They discuss the role of values to drive and direct innovation, the crucial role of customer insights and future scenarios, and their recommendations for a successful collaboration. The interview was conducted by Jara Pascual of KnowCo, a platform promoting collaborations between professors and industry executives.

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