• We continue to work for Dropbox as partner for their strategic customer research and development in Europe. Paris was the latest stop in our journey to better understand and address the preferences and values of cloud service customers in different European countries. We delivered pespondent profiles, an analysis of six key insights and recommendations for product strategy and marketing, as well as a compilation of video illustrating these insights.
  • For a new client from the airline industry we conducted a design thinking and business modeling workshop based on the Business Innovation Kit. A team of high potentials learned to use the Business Innovation Kit, and applied it to modelling a new marketplace for tickets, and drones control as a new business.
  • Based on empirical results from ethnographic research in Germany and the UK we facilitated a workshop to generate new ideas and testable concepts for the connected car.
  • What matters most to drivers in the connected car? How do they go about driving, what are they missing or longing for? Within a new client project in UK and Germany we will find out.
  • Together with colleagues of Lufthansa Systems and Nokia Networks we are conducting a session on Gamification in Innovation at this years ISPIM conference in Porto, Portugal. Come and join us taking values-based business model innovation to the next level.
  • "Values-based innovation management - Innovating by what we care about" is the title of our upcoming book with Palgrave Macmillan. Here is the preliminary cover text: Every human and every company holds values, but these remain widely untapped as sources and drivers for innovation. This book takes a values-based view on innovation and its management. It demonstrates the potentials of values to integrate diverse stakeholders into innovation processes, to direct collaborative efforts, and to generate novelty that matters. Historical and present cases demonstrate, how innovation in processes, products, services, business models, and even innnovation in whole organisations and networks may be leveraged by notions of the desirable. Sustainability-orientation and social responsibility, but also values of privacy, safety, equity or tolerance, qualify as relevant drivers and guidance for innovation within and across organizations. Reframing future scenarios, ethnographic research and business modelling techniques, powerful methods are described to realise ideals by the means of business.
  • We presented and discussed the results of an ethnographic study with professional users of cloud services in Finland. We are continuing to work for Dropbox as partner for their strategic customer research and development in Europe. Paris is the next stop in our journey to better understand and address the preferences and values of European cloud service customers. Dropbox is already taking first steps such as shifting data hosting into local markets.
  • In collaboration with the International Society for Professional Innovation Management (ISPIM) we invite you to participate in a workshop at the HMKW Berlin on Gamification in Innovation. We are expecting about 30 participants from Italy, Spain, Netherlands, Switzerland, Poland, Russia and Canada. Engaging with a group of innovation management professionals from industry and academia Henning and Adam will model values-based and sustainable business strategies and demonstrate the Business Innovation Kit in action. Here you find the slides. Workshop Impression
  • 15 January, 2016
    We finished a small project for a German company supporting documentation and quality assurance for oncologists. Based on interaction design guidelines and standards we optimized the look and feel of Onkodatamed applications and forms.
  • 21 December, 2015
    We are finishing a project for our latest client Dropbox, the widely known leader in cloud storage and hosting services. Conducting ethnographic observation in various work environments we explore what really matters to users of such services. How do for instance concerns about privacy and security impact the customer journey and collaboration strategies? Based on such customer insights marketing strategies and product design will be tailored to the demands on the European market.
  • The latest extension set to the Business Innovation Kit facilitates modelling customer journeys. Nine cards help you address the seven touchpoints:   I. Become aware II. Inform III. Acquire / Buy IV. Start Up V. Use VI. Modify VII. Dispose / Renew   How do customers and / or stakeholders proceed from one to the next? How should the journey look and feel like? Which motives, requirements or fears need to be addressed?   First, select one of the relevant customer or stakeholder groups and take an imaginary walk through their journey. That means their overall experience with your company, its products and services. Alternatively start collecting ideas for each touchpoint. Then select a stakeholder group and draw its journey line from one touchpoint idea to the next. Enrich your ideas with photographs and original quotes from customer feedback or internal staff.   Touchpoint_Cards_IV_Modify_UXBerlinExample Card: Modify
  • 01 December, 2015
    Based on our research results, concepts and strategy-related recommendations for one of the largest car manufacturers we created a a top management repor on future mobile infotainment.
  • 01 November, 2015
    At this years WUD in Berlin we present our modeling approach to values-based business. Reason about and specify values, for instance directions and drivers for sustainability-orientation, before modeling value propositions or customer touchpoints. If you missed it here is our presentation on Values-based and customer-centric business model innovation (sorry, in German only).
  • Together with well-known speakers such as Lech Walesa, Donald Tusk, Lev Manovich and Norbert Röttgen, Henning Breuer was invited as panelist to the European Forum for New Ideas 2015.                   He participates in the Panel "Investments in Innovation – Who Is Taking the Risk and for Whom?". Come and engage against "growing inequality, radicalism and geopolitical threats"!
  • Within an international project for one of the worlds largest car manufacturers we explore future design and marketing strategies for automobile infotainment. Ethnographic inquiry in three European countries yields insights to customer needs, problems and strategies. Insights imply new business opportunities we are adressing through concept development and specification in terms of general customer requirements, new features and marketing approches including pricing and bundling tactice and a redesign of the customer journey.
  • 16 June, 2015
    At this years Conference of the International Society for Professional Innovation Management we contribute a short workshop on the Buisness Innovation Kit and an academic paper publication introducing the Values-Based Innovation Framework - Innovating by What We Care About.   The values-based view on innovation focuses on the role of values and normative orientations in triggering and directing innovation within and beyond organisations. This paper presents a theoretical framework in which values, understood as subjective notions of the desirable and criteria for decisions and evaluations, provide heuristic and integrative functions for normative, strategic, and operational innovation management. A central feature of this framework is a new and values-based interpretation of open innovation relationships, for example with external stakeholders. Theoretical notions such as specific values types and their integrative functions within and beyond organisations are developed and discussed with the aid of the illustrative cases of Aravind Eye Care System and the retail company Otto Group. Defining values as a source, lever, and orientation mark for innovation activities brings notions of the desirable from the periphery to the core of organisational value creation and renewal.
  • 10 April, 2015
    UXBerlin goes UXPoland. Adam de Nisau is conducting a workshop on modeling values-based business. In Modeling Values-Based Business participants learn to model new business with the Business Innovation Kit ( combining methods from user experience, gamification and design thinking.  
    • Work on real life examples, exploring your own or other participants business idea.
    • Gain competence and confidence to ask the right, critical questions, and become aware of the scope of options for an idea.
    • Become capable to facilitate your own business modeling workshop based on the Business Innovation Kit.
    • Learn to focus new business projects and convince investors.
      Join us in this full day workshop that will show you how to develop viable values-based business models through a stepwise approach: exemplary cases indicating patterns, a set of questions to trigger reflection and ideation and exercises to challenge hidden assumptions - understand the full business potential of your ideas based on a proven process.   Modeling Values-Based Business is designed for managers, entrepreneurs and anyone with a business idea, who wants to learn how to effectively explore, negotiate and specify ideas and business models for a new or existing business in collaborative contexts.   Adam de Nisau is editor of the Polish version of the Business Innovation Kit and the first licensed practitioner of the approach in Poland. Conducting business modeling workshops he advises startups and small businesses in communication and innovation strategy. Adam is an expert in the field of communication with almost 10 years of experience in radio and television. Adam de Nisau is editor of the Polish version of the Business Innovation Kit and the first licensed practitioner of the approach in Poland. Conducting business modeling workshops, he advises startups and small businesses in communication and innovation strategy. Adam has worked for many years as a journalist in radio and television, he is involved in the organization of this year’s edition of European Forum for New Ideas.  
  • The Sustainability Innovation Pack is packaged, first samples shipped. First select one of five maturity levels you are working on or aiming for. Second: Distribute up to eight champion roles for sustainability business case drivers (such as risks, reputation, workforce, and ecosystem). Third explore how to enhance sustainability in each business model component and their interaction, prioritize, challenge. We are proud to develop the sustainability innovation toolkit in close collaboration with Florian Lüdeke-Freund of the University of Hamburg.   In order to work with the Driver Cards in a workshop you may follow these instructions:  
      • After Grounding: Distribute the eight sustainability driver cards among the paricipants. Have each participant read its title(s), then give two minutes per card to each participant for reading and grasping the idea. (Participants are asked to, and at this time remined to take notes on private Post-Its).
      • Ideation: Make each card owner champion of the drivers described on his / her cards. For every component in the ideation phase the champion contributes the viewpoint of his / her driver (i.e. on risks, reputation, ecosystem …) and considers how the idea could gain from sustainability-oriented business case drivers. After the initial brainstorming for each component the moderator encourages champions to contribute from their specific perspectives.
      • Refinement: In the refinement excercise champions become prediposed anhors for the small group exercises in order to specify viable business models.
      • Challenges: In the challenger phase each champion dictates a challenge (e.g. based on potential disaster in terms of risk, reputation, ecosystem …, e.g. a great disaster in terms of reputation would be if ...).
      Example of a Sustainability Driver Card: Reputation. Business Case Driver Sustainability
  • 02 February, 2015
    The new Business Innovation Kit facilitates the collaborative elaboration of values and business models. A modular playgrounds allows for flexible use of the components that are most relevant for your individual business. 33 cards provide options how to innovate your revenue models. The latest pack of cards supports your reasoning about potential sustainability innovations. A new exercise rounds up our process to facilitate sustainability-oriented business model innovation. Having agreed upon a shared vision in the initial grounding exercise, consider which maturity level in terms of sustainable business development you aim for. Then, collecting ideas for each business model component, the new set of eight sustainability innovation driver cards provides levers how to improve your business model based on business case drivers such as costs, risks, reputation, or network creation. For instance, consider cost efficient contracting models based on using instead of buying technical infrastructure. These business case drivers can also provide anchors and selection criteria for the modeling phase and the final discussion of environmental challenges and scenarios to survive. Kits in English & Spanish and now ready for shipping at self-cost price of 59€. Business_Innovation_Kit_ UXBerlin Business_Innovation_Kit_Cards_UXBerlin
  • 24 November, 2014
    One week, two innovation experts, one opportunity map, our new training unit for your business: Becoming fit for innovation.
  • The theme of this years International Conference on Corporate Sustainability and Responsibility in Berlin inspired us to contribute a presentation entitled "Wicked Problems need Virtuous Solutions - Normative Innovation to Establish Sustainable Value Networks". To “innovate for sustainability” we need to go beyond process, product, and organizational innovation into strategic (business model) innovation and normative value innovation. Value innovation builds on the introduction of new normative orientations into an existing business ecosystem. Our work delineates this new theoretical approach that is illustrated with case studies on different modes of sustainability innovation. On the normative level of innovation we discuss the case of collaborative business modeling to create a network-based energy region in Germany. On the strategic level “Green Power Marketing” provides and example how to differentiate branding and create a new business model. On the instrumental level the "Carbon Footprint Calculator" exemplifies an innovative tool to measure and reduce environmental impact. Here you may download the presentation!
  • 09 September, 2014
    At this years Online Marketing Conference (OMCap 2014) in Berlin we will discuss how to proceed from new online marketing tools to new business models. You may download the presentation here (in German).
  • 20 July, 2014
    For the European Institute of Technology EIT we are looking into recent trends regarding smart energy and smart spaces and mobility. Since October 2006 we are continuously scouting for new developments in ICT in Japan and Korea we found more than five dozen and initiated first German-Japanese contacts for research and development in telecommunication. For the Technology Radar of the Deutsche Telekom-Laboratories we delivered more than 200 topics and profiles for more than three dozen technologies like mobile multiplayer games, domestic robotics, large screen interfaces, projected displays, wireless sensor networks for disaster management, robotics or context-aware computing. Last but not least it keeps us up to date.
  • 01 June, 2014
    At the ISPIM Innovation Conference in Dublin we present an approach how to apply business model innovation to the solution of wicked problems. At ISPIM leading university scholars and innovation leaders from the business worls discuss their latest insight and persisting challenges. This year we pushed the discourse beyond the established fields of product and service innovation into the field of normative, value-based innovation focussing on sustainability. The full paper you may download for free.   Figure: The Value Network. Value innovation builds on the introduction of new normative orientations into an existing business ecosystem. Value_Network_UXBerlin
  • We are looking forward to an innovation workshop with a large car manufacturer: Together we will elaborate upon new technologies in production.
  • 25 March, 2014
    Get a glimpse of our work at the Long Night of Science in Berlin and at the IA Conference in Berlin.
  • Contributing to a top management seminar of a large multinational cooperation we conducted a future business prototyping workshop. Overcoming problems of the past, participants built a corporate vision using a wide variety of tanglible materials and components. This is what it looked like before this engaging and inspiring session:   Business Prototyping UXBerlin
  • 20 December, 2013
    For our clients we developed a generic format to specify relevant B2B value propositions and identify stakeholder for given technological inventions. Elaborating upon a unique innovation proposition different dimensions of value and stakeholder personas help to explore the space of options and to inform management decisions.
  • 12 November, 2013
    At Leuphana University we conducted a workshop on future energy business. How to model value networks for Virtual Powerplants (System Image) where value emerges from the distributed activities ... of different instances instead of being centered around a central proposition and provider?   Systembild_Energy_UXBerlin   This was one of the challenges in designing a value-driven innovation approach to collaboratively develop business ideas and models for regional systems of renewable energies. Our clients were impressed by the quality and depth of results - especially the combination of a futures workshop with business modeling proved to be a most valuable approach. Exemplary results will be available through the Innovation Incubator of the Leuphana University Lüneburg.
  • At Sungkyunkwan University Henning is presenting our work on business model innovation at the Department of Systems Management Engineering & Management of Technology (MOT). Looking forward to finding out more about the Korean business ecosystem where still few large corporation dominate not only the market and startups are just emerging as new players in business life.
  • 21 September, 2013
    While our latest research activities deal with innovative and yet sustainable business models initial results are becoming part of our consulting projects, e.g. on virtual powerplants and renewable energy infrastractures. We are building on lessons to be learned from pioneer companies such as Betterplace and Solar Mosaic (crowdfunding of solar energy); and we contribute our own experiences with futures research and scenarios, and modeling new business in order to contribute to the exploration and validation of systainable business ecosystems.
  • 07 September, 2013
    „The Business Modelling Starter Kit is of such value that it was stolen yesterday on an e-health event after I showed it (unfortunately this really happened)", Andre Winzer (Schaltzeit).   ...................................................................   "I particularly like the Business Modeling Starter kit because it introduces a time dimension in business modeling, going from the development of value proposition to the test of the model. In this way, it improves the Canvas by facilitating the transition from user experience research to business models design. In addition, it provides a rich set of analogies from companies and the press that can be used in new business models ideation and testing" (Massimo Garbuio, Lecturer in Entrepreneurship at the University of Sydney Business School).   "Great tool that enables ebaloration of present and future business model in a playful and yet structured way! Take a look beyond the given situation, learn about pattern from other companies and industries, generate and condense the essential elements of a business model" (Reinhard Ematinger, Facilitator).   "Super! We worked for 5 hours on Slik17 and received extraordinary results. Especially I liked the example cards in the warmup phase and the challenger cards with scenarios“ (Julian J. Kea, Co-Founder of Slik17).   "We have used it for the first time with lawyers and achieved impressive results. Even in the field of law it helps to create an overview of the required expertise and revenue sources for the different fields of law. Systematizing all business aspects we were able to clarify the future development path of the chancellery “ (Andre Winzer, Schaltzeit).
  • At the University of Applied Sciences for Media, Communication and Management we conducted a student innovation project for the German soccer club Hertha BSC Berlin.   Based on customer insights students generated new ideas for sales and distribution. Hertha appreciated the support giving an excellent performance in the first game of the new season and achieving a 6:1 victory playing against Frankfurt.
  • The Business Modeling Starter Kit is now on sale even independant of consulting projects. Order and renew your business.
  • The International Journal of Innovation Management published our latest work: High-risk loving crews leave their comfort zone entering an open-ended journey ... Very few survive as not only adverse winds and deep icebergs abound, but also ip-pirates and copycat carriers populate even blue oceans. The ships that are venturing out are being built on the way ... And yet, while fashionable figures of open & disruptive innovation, business model innovation and service design thinking are still dancing by on the docks corporate venturing is rising as the new star on the horizon. Anyone, from lonely fortune seekers to professional copycats, from small and medium to large enterprises put resources aside and send their ships to sail the uncharted waters ... To read more from this seminal publication on business model generation and implementation
  • We are continuing to scan the global frontiers of innovation for Telekom Innovation Laboratories. Again our focus is on IT and telecommunication technologies from east asia and beyond, and diverse topics such as Microtransportation Networks with Drones and Next Generation Dating showed up on our radar screens. Since October 2006 we are continuously scouting for new developments in ICT in Japan and Korea we found more than one hundred and initiated first German-Japanese contacts for research and development in telecommunication. For the Technology Radar of the Deutsche Telekom-Laboratories we now delivered profiles for more than five dozen technologies like mobile multiplayer games, domestic robotics, large screen interfaces, projected displays, wireless sensor networks for disaster management, robotics or context-aware computing. And we keep on looking.
  • At the Long Night of Science in Berlin we conduct an Open Business Modeling Session - "Berlin Startup" took participants through five simple steps towards a new business model on June 8th at the HMKW. About 40 spontaneuous visitors brought three different business ideas and created three business model skteches in one hour. The providers of the ideas showed themselves very enthusiastic. They were invited to and made sure to document every single new idea and relation they gathered, one we had to save some from napping the playgounds ...
  • We reviewed and updated results from a comprehensive strategy and scenario project in collaboration for Telekom Products & Innovation. We were quite impressed to see how the normative vision became the basis for the new innovation strategy regrading access products. Only slight changes were required more than a year after the project entered its communication phase.
  • More than 100 academics and professional innovation experts of companies such as Siemens, Daimler, Eon partcipated in our business model teach-in session at the 4th Innovation Platform in Aachen. We ... contributed a presentation of the "Lean Venturing" approach and explored potential extensions of the business model for "Aachener Printen" in a World Cafe format together with our collegues from indeed. Participants took three turns in order to work on the value side, customer interaction and cost side of the idea pool in our Business Modeling Starter Kit. They discussed and learned how changes in one component (e.g. a new remote customer segment) require changes in other components (e.g. partnering) yielding a completly new business model. In the end 12 new business models for Aachener Printen resulted from this quick brainstorming session. We received great appreciation for our approach and valuable feedback. Our thanks and kind regards go to our host from the Technical University Aachen, particularly Prof. Dr. Frank Piller. More details on the event you may find in the program.
  • 01 February, 2013
    We delivered three new profiles to the Technology Radar of Deutsche Telekom. Since October 2006 we are continuously scouting for new developments in ICT in Japan and Korea We found more than 140 trends and technologies and initiated first German-Japanese contacts for research and development in telecommunication. We also contributed profiles for more than three dozen technologies like mobile multiplayer games, domestic robotics, projected displays, wireless sensor networks for disaster management, robotics or context-aware computing. And we keep on looking ...
  • 07 January, 2013
    We created new offerings for coaching corporate ventures and their steering. A process and a set of methods combine business modelling approaches with organizational learning practises. Theory and cases have been presented at the European Institute for Technology (EIT)
  • Within the lecture series on entrepreneurship at the Technical University Berlin we present and practise our approach to business models. Come and join or check out the slidedeck.
  • Action for Innovation - Innovating from Experience: This is the title of this years conference of the society for professional innovation management ISPIM 2012. We will participate with a new approach to develop and utilize future scenarios as means for innovation development and organizational learning. Come and join us in Barcelona!
  • 27 April, 2012
    Henning continues to manage and extend a project field focussing on user-driven innovation and interactive system development at Deutsche Telekom Laboratories . Within more than three dozen projects we introduced and conducted ethnographic user research, user clinics, ideation and futures workshops, online panels, scenario process and developed new HCI and participatory research methods. Since 2008 Henning is working on an interim-management position as research and innovation director. Together with Dr. Fee Steinhoff he set up a new project field with now about 20 colleagues and scientific assistants for user-research and open innovation management. Within the project field we develop, apply, and transfer methods of user research such as ethnograpic day in the life visits, online diary research, lead user and future workshops, user clinics, and user innovation panels. Application fields include potential features of IPTV and Next Generation Mobile Networks, mobile services and social networks and future scenarios for disruptive communication technologies.
  • 24 April, 2012
    The Innovationforum Berlin, set up for and with Telekom Innovation Laboratories received the Best Practice Award for Online Research - also thanks to our colleagues who delivered a great presentation! A short description of the Innovationforum and its activities has just been published online in German. The full paper in English you may download here.
  • Our new workstream on business modeling is going public. Think about the value proposition, customer segments and touchpoints of your business; model revenue and costs, and configure core capabilities, partnering networks. Our approach (developed with Telekom Innovation Laboratories) starts with structured ideation and benchmark studies and reaches from storytelling and prototypes to detailed business process models. The paper was presented at the IADIS conference on eSociety 2012.
  • 29 September, 2011
    In cooperation with ICL Interventions for Corporate Learning we bring together two approaches to strategic learning in the face of uncertainty: Future Research (FR) as a set of methodologies to imagine and elaborate on future developments within companies and their environment, and High Reliability Organizing (HRO) as an approach to cultivate collective mindfulness. At SKM Conference on Competence-based Strategic Management in Linz we present new challenges and capabilities required to identify and exploit opportunities for innovation. You may find an extended version of the paper here: Mindfulness for Innovation. Future Scenarios and High Reliability Organizing Preparing for Unforseeable..
  • Some of our recent works systematically explore alternative future developments in telecommunication, mobile human-computer interaction, and learner-centered design. Henning published results and presents use cases for ubiquitous learning at the international conferences ED-Media in Lisbon. His latest contribution is on future scenarios in strategic consulting and will be presented at IADIS International Conference on Telecommunications, Networks and Systems in Rome.
  • Henning gave another class on strategic user research for students of interface design in Potsdam. This semesters focus topics: Contextual inquiries to gather user requirements, and futures scenarios to explore design concepts for mobile learning. Thanks to one of the students you may explore some of the classes content here.
  • Since 2007 Henning has received serval national research awards in Japan working at Waseda University in Tokyo. Until the end of January 2011 he will now deal with design challenges and opportunities of portable technologies to support learning activities inside the classroom and outside across various contexts. A functional software prototype for interactive whiteboards, and pen-tablets and PDAs has been implemented in order to support learning activities in the classroom, at home, and in the wild. Futures workshops have been conducted to sketch out additional scenarios for mobile learning applications, named Pattern Collector, Natural Ideograms, Contextual Windows, Augmented Tourguide, Mobile Library, and Wiki School. Drawing from psychological and pedagogical theory we explored their unique potential to support learning across contexts.
  • We support a large airline to establish user experience as a key differentiating factor of a large software package of safety-critical applications such as flight planning for worldwide clients. Recommendations for prototype redesign were derived from empirical and expert evaluations. Together with findings from paper prototyping they contributed substantially to an improved interaction design of the system. Extending an initial generic style guide all interaction design solutions have been documented through design patterns and a style guide that will be the basis for future extensions and newly developed systems. Our immediate client and its clients we worked with in the testing sessions were highly satisfied with the proceeding and the results. We are continuing our cooperation.
  • Together with Prof. Takanishi from Waseda University we reviewed research and published a feature paper for Technology Radar of Deutsche Telekom Laboratories. From the Greek myth of Pygmalion to modern science fiction artificial life forms populate literary imagination and challenge designers around the world. Ever since their role model and antagonist has been the human being, whose desires, needs and fears, and whose culture shape their development. Today robots are integrated into the fabrics of production and service industries, and specialized models now spread into domestic environments. Human-Robot Interaction (HRI) became a critical component to the success, acceptance, and capability of robot systems. We review history and cultural factors within the development of robots focusing on humanoid and service robots in Japan. Robot models for different application domains focusing developmental efforts are being presented. We describe our notion of human robot science and exemplify the approach discussing challenges and potentials involved in the design of a humanoid robot orchestra are being elaborated upon. Finally we explore how humanoid robots may impact requirements for future communication services and infrastructures.